Yuri Matos
I’m Yuri Matos, a media buyer specializing in Meta Ads and TikTok Ads for DTC e-commerce.
About
I’m Yuri Matos, a media buyer specializing in Meta Ads and TikTok Ads for DTC e-commerce. I focus on building and scaling profitable ad accounts using real business metrics like MER, COGS, contribution margin, and net income—so campaigns grow sales without sacrificing profitability.
With 5+ years of experience across high-budget brands (including Fresh Patch, Rabbit Air, Breathe B12, Private Stock Labs) and Shopify flagship store operations in NYC & LA, I run structured creative testing, strong campaign/account setups, and attribution reviews. I help brands increase revenue volume while keeping ROAS healthy, using tools like Shopify, GA/Clarity, Klaviyo, Triple Whale, and Replo to make decisions backed by data.
- 3 years' experience
- Joined October 2026
Industry experience
- Retail
- Consumer Goods
Work experience
Remote media buying focused on profit-first growth for DTC e-commerce accounts. Builds and scales Meta and TikTok campaigns with creative testing, audience and competitor research, A/B and CBO testing strategies, and attribution evaluation. Optimizes for contribution margin and net income by balancing MER, COGS, and acquisition costs, then scales only when incremental results are reflected in true business outcomes.
Managed Meta and TikTok ad buying for large e-commerce clients, improving accounts to maintain profitability for agency retention. Structured A/B and CBO campaigns and led ongoing creative testing to prevent fatigue (monitoring hook rate, hold rate, frequency, and CTR), while reviewing attribution (CAPI, platform ROAS vs. blended MER) to ensure scaling reflected real incremental revenue. Built holiday and seasonal offers priced from COGS and contribution margin to drive volume with a profitable ROAS.
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