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I have an experience of almost 7 years in the field of copywriting, content strategy and social media. I have worked with agencies and brands like Titan, MakeMyTrip and currently with Air India. What I bring to the table is a diverse set of skills, ranging from script writing, reel creation, campaign ideation, assisting in brand films from scripts to shoots. I have even featured in a multiple reels for MakeMyTrip's Instagram handle.…I have an experience of almost 7 years in the field of copywriting, content strategy and social media. I have worked with agencies and brands like Titan, MakeMyTrip and currently with Air India. What I bring to the table is a diverse set of skills, ranging from script writing, reel creation, campaign ideation, assisting in brand films from scripts to shoots. I have even featured in a multiple reels for MakeMyTrip's Instagram handle.

Yuvika Thakkar

Copywriter, Assistant Editor, Co-Writer, +7

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I have an experience of almost 7 years in the field of copywriting, content strategy and social media. I have worked with agencies and brands like Titan, MakeMyTrip and currently with Air India. What I bring to the table is a diverse set of skills, ranging from script writing, reel creation, campaign ideation, assisting in brand films from scripts to shoots. I have even featured in a multiple reels for MakeMyTrip's Instagram handle.…I have an experience of almost 7 years in the field of copywriting, content strategy and social media. I have worked with agencies and brands like Titan, MakeMyTrip and currently with Air India. What I bring to the table is a diverse set of skills, ranging from script writing, reel creation, campaign ideation, assisting in brand films from scripts to shoots. I have even featured in a multiple reels for MakeMyTrip's Instagram handle.

Available to hire

I have an experience of almost 7 years in the field of copywriting, content strategy and social media. I have worked with agencies and brands like Titan, MakeMyTrip and currently with Air India. What I bring to the table is a diverse set of skills, ranging from script writing, reel creation, campaign ideation, assisting in brand films from scripts to shoots. I have even featured in a multiple reels for MakeMyTrip’s Instagram handle.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Co-Creator / Senior Content Writer at Ash Couture

May 1, 2022 - March 31, 2023

Co-Creator / Senior Content Writer responsible for strategizing and writing engaging copy for brand campaigns, including mailers, WhatsApp communications, event banners, LinkedIn posts, and website content; created inspirational concepts such as 'Where 2 Go'; delivered intuitive, user-focused content with a friendly, brand-consistent voice.

Content Manager at Kashish Yoga

December 1, 2021 - May 31, 2022

Developed content for clarity and user focus; created compelling social media copy to drive engagement; collaborated with digital marketing and social media teams for B2B campaigns; produced SEO-friendly blog content.

Senior Content Executive at Air India

June 1, 2025 - Present

Developing customer-centric content across formats for Meta initiatives; building premium, lifestyle-driven content; collaborating to bring scripts to life and ensure accurate on-screen execution; conceived and scripted an 8-episode series delivering 'how-to' guides.