Available to hire
I design and develop Webflow and WordPress websites that help SaaS startups and marketing agencies grow through design and strategy.
With 3+ years of experience helping SaaS startups and marketing agencies build conversion-focused websites, I deliver responsive, SEO-optimized sites that enhance brand credibility and visibility. I’m passionate about turning ideas into impactful digital experiences that help clients grow.
Skills
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Language
English
Advanced
Italian
Beginner
Chinese
Fluent
Work Experience
Freelance UX Designer & Developer at Summit Restaurant
May 1, 2025 - PresentRedesigned and developed a responsive purchase flow in WordPress using custom CSS, guided by a usability audit. Achieved a 150% increase in conversion rate in 2 weeks.
UX / UI Designer at Billding
November 1, 2023 - October 8, 2025Led end-to-end UX/UI design for mobile and web MVP, from user flows and information architecture to high-fidelity prototypes. Built a scalable design system from scratch with tokens, iconography, components, and guidelines. Collaborated with developers in sprints to validate designs and ensure seamless handoff with clear documentation. Contributed to a product launch that received a 4.8/5 Trustpilot rating, indicating strong user satisfaction.
UX / UI Designer & VR Developer at Bacon Clothing
May 1, 2023 - October 8, 2025Designed and developed VR showrooms and interfaces in Unity. Integrated AI plugins to capture users’ emotional data for personalization and marketing. The project was featured in an ACM international conference.
Product Designer at Lab with Intellera Consulting
June 1, 2022 - October 8, 2025Co-designed a citizen engagement platform from user research to high-fidelity interactive prototypes in a 3-person team. Conducted literature reviews, benchmarking, and stakeholder interviews to identify user pain points and service gaps. Prioritized key insights to rapidly deliver wireframes and high-fidelity prototypes for two core features. Led 3 usability testing rounds (A/B, cognitive walkthrough, task-based) to validate assumptions and improve UX. Presented findings and solutions to stakeholders, achieving a SUS score of 86/100, indicating strong usability.
UX / UI Design Intern at Siemens Advanta China
August 1, 2021 - October 8, 2025Designed and prototyped a digital co-creation tool from scratch. Earned a patent and boosted client satisfaction by 33%.
Education
MSc Digital and Interaction Design at Polytechnic University of Milan
September 1, 2021 - December 1, 2024BEng Industrial Design (2:1) at University of Liverpool
September 1, 2017 - August 1, 2021Qualifications
Web Accessibility (WCAG 2.1) Certification
January 11, 2030 - October 8, 2025Industry Experience
Software & Internet, Media & Entertainment, Education, Professional Services, Retail, Other
Skills
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