Grüezi! I'm Yves, a Swiss media specialist. Since 2020 I've moved between self-employment and roles at companies and startups, and during my freelance stretches I've worked through platforms like Twine. I've built and run my own online stores and handled the marketing myself, including a Facebook ads strategy I designed from scratch that ran at a 4.2 ROAS. On my own social channels I grew 39,000 subscribers in three months and now reach over two million people a month, producing everything myself, from photos and videos to captions. I've also scaled a client's Instagram from 600 to 50,000 followers. Having run the store side myself, I plan content around what it does for reach, engagement and sales. Remote and independent work is my default.

Yves Weckemann

Grüezi! I'm Yves, a Swiss media specialist. Since 2020 I've moved between self-employment and roles at companies and startups, and during my freelance stretches I've worked through platforms like Twine. I've built and run my own online stores and handled the marketing myself, including a Facebook ads strategy I designed from scratch that ran at a 4.2 ROAS. On my own social channels I grew 39,000 subscribers in three months and now reach over two million people a month, producing everything myself, from photos and videos to captions. I've also scaled a client's Instagram from 600 to 50,000 followers. Having run the store side myself, I plan content around what it does for reach, engagement and sales. Remote and independent work is my default.

Available to hire

Grüezi! I’m Yves, a Swiss media specialist. Since 2020 I’ve moved between self-employment and roles at companies and startups, and during my freelance stretches I’ve worked through platforms like Twine. I’ve built and run my own online stores and handled the marketing myself, including a Facebook ads strategy I designed from scratch that ran at a 4.2 ROAS. On my own social channels I grew 39,000 subscribers in three months and now reach over two million people a month, producing everything myself, from photos and videos to captions. I’ve also scaled a client’s Instagram from 600 to 50,000 followers. Having run the store side myself, I plan content around what it does for reach, engagement and sales. Remote and independent work is my default.

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Language

English
Advanced
German
Fluent
German
Fluent
French
Advanced
Chinese
Advanced

Work Experience

CEO personal brand build-up (LinkedIn training outcomes) at Selma Kuyas (training-led execution)
March 1, 2026 - May 31, 2026
Applied LinkedIn marketing at a high strategic level: positioning, hook writing, content architecture and algorithm logic. Built and scaled a personal brand from zero to ~207,000 impressions and ~112,000 members reached, including a single viral post that opened a new partner acquisition channel. Grew a company page to 800+ subscribers in the first year.
Marketing & Content Creation (Parato AG - Full-time) at Parato AG
January 1, 2025 - December 31, 2026
Created and scaled LinkedIn and digital marketing content, supporting brand positioning and go-to-market strategy for a Switzerland-wide digitalization ecosystem for SMEs. Built CEO personal brand presence, focusing on hook writing, content architecture and algorithm-aware publishing. Produced content across web and presentations, executed SEO and data-driven ads to increase traffic and conversions, and translated complex topics into executive-friendly messaging.
Fundraiser (Part-time) at Corri’s AG
September 1, 2024 - February 28, 2025
Face-to-face fundraising for non-profit organizations across Switzerland. Acquired 120+ new monthly donors, generating CHF 15,000+ direct revenue with a projected CHF 100,000+ total within 40 days, selling intangible value through strong persuasion, emotional intelligence and persistence.
Marketing Manager (Hybrid) at Wealth Investment Network AG
January 1, 2023 - October 31, 2024
Led a marketing team of 5–8 people, owning an annual marketing budget of CHF 80,000. Drove performance marketing and data-driven content marketing to increase brand awareness by 30%. Managed strategy, coordination, and performance analysis to improve advertising efficiency and conversions.
Media Specialist / Freelance Media Specialist (Part-time) at Self-employed
June 1, 2020 - Present
Designed and produced marketing materials for print and online media aligned with corporate design guidelines. Developed and optimized websites using CMS platforms (WordPress, Magnolia, Joomla) to improve usability and content management. Delivered graphic and web support for various clients.

Education

Mediamatician EFZ (Media specialist) + vocational baccalaureate at Swisscom AG
August 1, 2016 - July 31, 2020
Preparatory course in art and design (Diploma, 4x certification) at SKDZ (Zurich)
August 1, 2012 - July 31, 2016
French language study program at Dijon, France
January 1, 2017 - December 31, 2017
LinkedIn Marketing & Personal Branding (training) at Selma Kuyas
March 1, 2026 - May 31, 2026

Qualifications

Swiss Legal Expert AI (platform built with ChatGPT-4o)
January 1, 2023 - August 4, 2026
LE D Therapy
January 1, 2021 - August 4, 2026
Cambridge Advanced Certificate (C1 English)
January 1, 2019 - August 4, 2026

Industry Experience

Media & Entertainment, Telecommunications, Financial Services, Non-Profit Organization, Professional Services, Real Estate & Construction, Other

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