Yvonne Castillo

Lead Retail Designer at FEMSA-OXXO

Designed and developed retail furniture, accessories, and environmental displays for multiple store concepts; created 3D models, technical drawings, and production-ready specifications; collaborated with cross-functional teams to align design concepts with brand identity and commercial objectives; managed multiple projects simultaneously, ensuring on-time delivery within budget; delivered innovative in-store solutions for POP displays, signage, and immersive retail experiences.

Provided interior design, product design, and architectural visualization for varied clients; produced high-quality 3D renders, technical drawings, and presentation materials; collaborated with architects and product developers to bring concepts to life; ensured functional, aesthetically pleasing, client-focused solutions; worked on in-store displays, fixtures, signage, and retail space planning.

Project Manager at Proyecto Arquitectura

Led interior design, architectural and product display projects from concept to completion, ensuring alignment with client needs, brand identity, and functional requirements; oversaw design development, fabrication, and site execution; coordinated multi-disciplinary teams to deliver residential, commercial, and retail spaces.

Space Planning Process Analyst at OXXO FEMSA

Maintained constant communication with OXXO regions to align commercial spaces with operational needs; analyzed in-store category layouts and standardized display criteria; supported the development and standardization of space planning guidelines to improve customer flow and in-store efficiency.

Commercial Promotions Analyst at OXXO FEMSA

Analyzed promotional initiatives and supported the definition of commercial mechanics to maximize in-store visibility, execution, and performance.

Lead Retail Designer at FEMSA - OXXO

Lead design of retail furniture, fixtures, and displays across store areas, including in-store zones, food display, and signage; created 3D models, technical drawings, and production-ready specs; coordinated with cross-functional teams (branding, marketing, operations, suppliers) to align concepts with brand identity and business objectives; managed multiple projects to deliver on time and within budget; improved in-store aesthetics and functionality.