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I'm a Master’s student in Public and Business Communication at Università degli Studi di Milano, with three years of experience shaping social media content operations and brand storytelling. I thrive in multi-channel campaigns, from corporate newsletters to press releases and digital media outreach, and I enjoy turning data-driven insights into impactful content strategies. Fluent in English and Chinese, I excel at cross-cultural collaboration and coordinating cross-functional teams to deliver on-time campaigns and engaging brand experiences.…I'm a Master’s student in Public and Business Communication at Università degli Studi di Milano, with three years of experience shaping social media content operations and brand storytelling. I thrive in multi-channel campaigns, from corporate newsletters to press releases and digital media outreach, and I enjoy turning data-driven insights into impactful content strategies. Fluent in English and Chinese, I excel at cross-cultural collaboration and coordinating cross-functional teams to deliver on-time campaigns and engaging brand experiences.

XUE ZHANG

Copywriter, Content Creator, Content Producer, +2

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I'm a Master’s student in Public and Business Communication at Università degli Studi di Milano, with three years of experience shaping social media content operations and brand storytelling. I thrive in multi-channel campaigns, from corporate newsletters to press releases and digital media outreach, and I enjoy turning data-driven insights into impactful content strategies. Fluent in English and Chinese, I excel at cross-cultural collaboration and coordinating cross-functional teams to deliver on-time campaigns and engaging brand experiences.…I'm a Master’s student in Public and Business Communication at Università degli Studi di Milano, with three years of experience shaping social media content operations and brand storytelling. I thrive in multi-channel campaigns, from corporate newsletters to press releases and digital media outreach, and I enjoy turning data-driven insights into impactful content strategies. Fluent in English and Chinese, I excel at cross-cultural collaboration and coordinating cross-functional teams to deliver on-time campaigns and engaging brand experiences.

Available to hire

I’m a Master’s student in Public and Business Communication at Università degli Studi di Milano, with three years of experience shaping social media content operations and brand storytelling. I thrive in multi-channel campaigns, from corporate newsletters to press releases and digital media outreach, and I enjoy turning data-driven insights into impactful content strategies.

Fluent in English and Chinese, I excel at cross-cultural collaboration and coordinating cross-functional teams to deliver on-time campaigns and engaging brand experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Chinese

Fluent

English

Fluent

Work Experience

Content Production & Project Coordinator at Bayer Pharmaceuticals Co., Ltd.

January 1, 2021 - March 1, 2023

Coordinated cross-functional communication and content workflows across departments and external partners to ensure on-time campaign delivery. Independently managed multiple brand content projects, tracking performance metrics and optimizing execution to improve campaign results. Produced content materials for conferences and internal communications, supporting multi-channel brand storytelling.

Brand Content & Social Media Consultant at MSD (Beijing) Management Consulting Co., Ltd.

October 1, 2017 - October 1, 2020

Collaborated with corporate communications teams across HSBC, Sanofi, P&G, and Ford to develop brand content tailored to each company’s identity and target audience. Planned and executed branded events and social media activations, growing brand visibility through digital channels. Produced social media content and copywriting assets, coordinating with KOLs and media partners for integrated multimedia campaigns. Drove brand engagement through content-led digital initiatives, monitoring reach and interaction data to refine content strategy.