Hi, I'm Zuviel Joshua Naazie, a Senior Copy and Communications Specialist with over six years of experience driving brand growth through strategic storytelling, digital content strategy, and persuasive copywriting. I translate complex ideas into accessible, high-impact narratives across e-commerce, marketing, and institutional communications. I excel at leading cross-functional teams and optimizing content performance through data, SEO, and audience insights. I'm passionate about creating content that resonates with diverse audiences and supports business objectives.

Zuviel Joshua Naazie

Hi, I'm Zuviel Joshua Naazie, a Senior Copy and Communications Specialist with over six years of experience driving brand growth through strategic storytelling, digital content strategy, and persuasive copywriting. I translate complex ideas into accessible, high-impact narratives across e-commerce, marketing, and institutional communications. I excel at leading cross-functional teams and optimizing content performance through data, SEO, and audience insights. I'm passionate about creating content that resonates with diverse audiences and supports business objectives.

Available to hire

Hi, I’m Zuviel Joshua Naazie, a Senior Copy and Communications Specialist with over six years of experience driving brand growth through strategic storytelling, digital content strategy, and persuasive copywriting. I translate complex ideas into accessible, high-impact narratives across e-commerce, marketing, and institutional communications.

I excel at leading cross-functional teams and optimizing content performance through data, SEO, and audience insights. I’m passionate about creating content that resonates with diverse audiences and supports business objectives.

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Language

English
Fluent

Work Experience

Intermediate Copywriter at Geekspake Commerce
September 1, 2024 - Present
Crafted SEO and performance-driven product titles, descriptions, and feature bullets, increasing product page conversions by 12%. Implemented attention-grabbing hooks and benefit-focused messaging aligned with brand tone across 200+ SKUs. Conducted competitive analysis to write differentiating copy, boosting organic visibility by 15%. Increased click-through rate (CTR) by 18% through continuous refinement of product messaging. Met and exceeded daily production quotas while maintaining QA excellence.
Contributing Writer (Social & Cultural Content) at Muse & Museums
August 1, 2024 - Present
Researched and wrote engaging artist bios and cultural features, highlighting underrepresented voices for newsletters and web articles. Tailored tone and narrative for diverse audiences using layered storytelling and inclusive language. Collaborated remotely with the editorial team to align content with the publication’s mission.
Content Writer (SEO & Digital Marketing Copy) at Web Marketers LTD
May 31, 2024 - August 5, 2025
Wrote high-conversion service and landing page copy, increasing organic traffic by 40% in 6 months. Achieved first-page rankings on Google for 20+ keywords through optimized blog and ad content. Reduced revision cycles by 30% by streamlining content review processes and aligning closely with designers. Applied CTA-driven messaging strategies to improve user engagement and lead generation.
Writer/Editor (Brand Voice & Digital Content) at Rookiepencil
January 31, 2024 - August 5, 2025
Led a team of writers; edited and optimized 100+ articles to improve clarity, consistency, and SEO performance. Increased web traffic by 50% over two years by implementing keyword strategies and conversion-focused headlines. Introduced structured formatting and storytelling techniques to boost readability and dwell time.
Writer (Pop Culture & Social Media Content) at Geekzis
September 30, 2022 - August 5, 2025
Wrote and optimized SEO- and performance-based content that increased site traffic by 25%. Used WordPress and structured formatting to publish UX-friendly articles targeting tech-savvy audiences.
Tech Blogger (Trend & Event Coverage) at TechVoiceAfrica
September 30, 2019 - August 5, 2025
Covered live tech events and produced timely, data-informed articles, increasing engagement by 30%. Implemented keyword-driven content strategies that boosted online discoverability and credibility.
INTERMEDIATE COPYWRITER (PART-TIME, FREELANCE) at Geekspeak Commerce
January 1, 2024 - November 6, 2025
Developed and executed integrated content strategies that aligned brand voice and SEO goals across multiple product categories. Produced and optimized 200+ e-commerce listings, increasing CTR by 18% and conversions by 12%. Collaborated with project leads to ensure messaging consistency across client portfolios. Analyzed audience and keyword data to inform creative direction and enhance discoverability. Standardized AP Style, tone, and accessibility guidelines across the content team.
CONTRIBUTING WRITER (VOLUNTEER) at Muse & Museums
January 1, 2024 - November 6, 2025
Authored and curated editorial features highlighting underrepresented artists and cultural movements, aligning with organizational DEI priorities. Partnered with editors to develop content strategies that elevated engagement and readership metrics. Applied inclusive language and accessibility best practices to all published content.
DIGITAL MARKETING & CONTENT WRITER (FULL-TIME) at WebMarketers Ltd.
December 31, 2024 - December 31, 2024
Planned and executed digital content campaigns across blog, landing, and service pages, resulting in 40% growth in organic traffic within six months. Wrote optimized copy that ranked on Google’s first page for 20+ key search terms. Collaborated with clients and account managers to align communication strategy with business objectives. Monitored content performance and provided strategic recommendations to improve engagement.
WRITER / EDITOR (FULL-TIME) at Rookiepencil
December 31, 2024 - December 31, 2024
Led editorial planning and content workflows for a 10-person writing team, ensuring cohesive storytelling and adherence to deadlines. Mentored writers on voice, tone, and SEO best practices, improving engagement by 35%. Implemented data-driven adjustments to content strategy that boosted site traffic by 50%. Ensured AP Style and inclusive language across all communications.
WRITER (FREELANCE) at Geekzis
December 31, 2022 - December 31, 2022
Created audience-focused pop culture articles and social media campaigns that increased organic traffic by 25%. Collaborated with editorial teams to align entertainment coverage with brand communication goals.
TECH BLOGGER & SOCIAL MEDIA MANAGER (FULL-TIME) at TechVoiceAfrica
December 31, 2019 - December 31, 2019
Researched and produced SEO-driven tech articles, growing readership by 30%. Developed coverage strategies that positioned the publication as a credible voice in African technology.

Education

Bachelor of Science - Information Technology at Valley View University – Accra, Greater Accra Region, Ghana
January 11, 2030 - August 5, 2025
General Science at St. Francis Xavier Minor Seminary – Wa, Upper West Region, Ghana
January 11, 2030 - August 5, 2025
Cybersecurity Analyst Program at Willis College
January 1, 2025 - January 1, 2026
Bachelor of Science in Information Technology at Valley View University
January 1, 2012 - December 31, 2016
West African Senior School Certificate Examination (General Science) at St. Francis Xavier Minor Seminary
January 1, 2005 - December 31, 2008

Qualifications

Cybersecurity Analyst Program
January 1, 2025 - January 1, 2026

Industry Experience

Media & Entertainment, Retail, Software & Internet, Education, Professional Services