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I’m Zeinab Jamshidi, a performance marketing specialist with 6+ years of experience owning full-funnel campaign strategy, execution, and optimization across Meta and Google Ads. I focus on data-driven growth—improving CPL/ROAS, refining targeting and conversion paths, and using funnel and lifecycle insights to drive measurable results. In my recent work, I led and scaled high-impact campaigns (including a +$1M gamified campaign) to boost daily transactions and meaningfully reactivate churned users. I also have strong experience improving retention and revenue through customer journey and sales funnel optimization, while collaborating cross-functionally and scaling performance across multiple channels and partners.…I’m Zeinab Jamshidi, a performance marketing specialist with 6+ years of experience owning full-funnel campaign strategy, execution, and optimization across Meta and Google Ads. I focus on data-driven growth—improving CPL/ROAS, refining targeting and conversion paths, and using funnel and lifecycle insights to drive measurable results. In my recent work, I led and scaled high-impact campaigns (including a +$1M gamified campaign) to boost daily transactions and meaningfully reactivate churned users. I also have strong experience improving retention and revenue through customer journey and sales funnel optimization, while collaborating cross-functionally and scaling performance across multiple channels and partners.

Zeinab Jamshidi

Performance Marketer, Digital Marketer, PPC Manager, +2

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I’m Zeinab Jamshidi, a performance marketing specialist with 6+ years of experience owning full-funnel campaign strategy, execution, and optimization across Meta and Google Ads. I focus on data-driven growth—improving CPL/ROAS, refining targeting and conversion paths, and using funnel and lifecycle insights to drive measurable results. In my recent work, I led and scaled high-impact campaigns (including a +$1M gamified campaign) to boost daily transactions and meaningfully reactivate churned users. I also have strong experience improving retention and revenue through customer journey and sales funnel optimization, while collaborating cross-functionally and scaling performance across multiple channels and partners.…I’m Zeinab Jamshidi, a performance marketing specialist with 6+ years of experience owning full-funnel campaign strategy, execution, and optimization across Meta and Google Ads. I focus on data-driven growth—improving CPL/ROAS, refining targeting and conversion paths, and using funnel and lifecycle insights to drive measurable results. In my recent work, I led and scaled high-impact campaigns (including a +$1M gamified campaign) to boost daily transactions and meaningfully reactivate churned users. I also have strong experience improving retention and revenue through customer journey and sales funnel optimization, while collaborating cross-functionally and scaling performance across multiple channels and partners.

Available to hire

I’m Zeinab Jamshidi, a performance marketing specialist with 6+ years of experience owning full-funnel campaign strategy, execution, and optimization across Meta and Google Ads. I focus on data-driven growth—improving CPL/ROAS, refining targeting and conversion paths, and using funnel and lifecycle insights to drive measurable results.

In my recent work, I led and scaled high-impact campaigns (including a +$1M gamified campaign) to boost daily transactions and meaningfully reactivate churned users. I also have strong experience improving retention and revenue through customer journey and sales funnel optimization, while collaborating cross-functionally and scaling performance across multiple channels and partners.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Persian

Fluent

Work Experience

Freelance Marketing Specialist | Meta & Google Ads

July 1, 2025 - Present

Freelance performance marketing across Meta and Google Ads, focusing on retargeting and conversion optimization. Improved CPL efficiency by 1.2x through advanced retargeting strategies and increased ROAS by 2x using performance-led bidding and conversion improvements. Scaled Google Ads performance to achieve a 1.7x increase in ROAS while enhancing campaign efficiency by improving CPL performance and lead quality by 1.4x.

Freelance Senior Marketing Specialist | Cryptocurrency ecosystem

December 1, 2024 - March 1, 2026

Led end-to-end growth initiatives for a cryptocurrency ecosystem, including a +$1M budget for the “Megadrop” campaign, driving 3x daily transactions vs. target. Owned the “Pizza Day” gamified trading campaign end-to-end, achieving 1.3x trading volume vs. target. Collaborated across 8 teams to execute integrated marketing plans, defining campaign mechanics and incentive structures to drive activation, retention, and trading volume, resulting in 1.25x reactivation of churned users.

Senior Marketing Specialist at Cafe Bazaar

June 1, 2023 - November 1, 2024

Designed and executed gamified referral campaigns with incentive-based rewards, driving 1.1x referral-led user acquisition. Achieved full user registration targets within 1 hour of launch through creative campaigns. Drove 50% of target within 2 days via CPC channels aligned with campaign strategy. Led large-scale acquisition campaigns with 11 partners, delivering 1.3x leads vs. target. Managed YouTube-focused Google Ads campaigns, increasing follower growth by 1.4x.

Senior Marketing Specialist at SnappFood

January 1, 2022 - June 1, 2023

Drove targeted growth initiatives for low-order vendors, increasing orders up to 3x and delivering 1.5x vendor orders through KPI-driven campaigns. Reduced zero-order vendors by 1.15x via targeted activation campaigns. Led monthly Food Party campaigns, driving orders up to 1.4x.

Digital Marketing Specialist (B2B) at Digikala

January 1, 2020 - December 1, 2021

Owned go-to-market campaigns contributing to 1.4x revenue growth vs. target. Delivered 1.3x conversion uplift by identifying and resolving critical funnel friction points through data-driven analysis. Designed multi-journey campaigns, driving 1.2x increase in sales performance. Increased CLV by 1.2x through customer insight analysis and retention optimization. Achieved 1.3x target registrations through optimization and CRM journeys, and improved retention by 1.4x through sales funnel analysis and lifecycle journey optimization.

Marketing Specialist at Tapsell

January 1, 2019 - January 1, 2020

Managed CPA campaigns, reducing CPA by 50% through performance optimization. Drove a 1.3x increase in lead quality and conversion rates via targeted campaigns. Improved CPO efficiency by 1.7x through high-performance retargeting campaigns. Delivered a 1.4x increase in orders within 1 month through optimization and retargeting strategies.