I’m a Digital Marketing Specialist with 4+ years of experience managing and optimizing campaigns across Google Ads, Meta, and LinkedIn. I focus on driving measurable results through data-driven decision-making, whether that’s improving conversion rates, lowering cost per acquisition, or scaling campaigns efficiently. I’ve managed campaigns ranging from local service ads to hiring initiatives, achieving high conversion rates in targeted campaigns through audience segmentation and continuous optimization. I also build out full conversion tracking systems using Google Tags and Meta Pixel, including custom landing pages and funnels that directly connect ad performance to real business outcomes like leads, bookings, and hires. Beyond paid ads, I bring experience in SEO, analytics, and e-commerce, and I’m comfortable turning complex data into clear, actionable insights. My approach is simple: test, learn, optimize, and make sure every dollar is working as hard as possible.

Zach Langille

PRO

I’m a Digital Marketing Specialist with 4+ years of experience managing and optimizing campaigns across Google Ads, Meta, and LinkedIn. I focus on driving measurable results through data-driven decision-making, whether that’s improving conversion rates, lowering cost per acquisition, or scaling campaigns efficiently. I’ve managed campaigns ranging from local service ads to hiring initiatives, achieving high conversion rates in targeted campaigns through audience segmentation and continuous optimization. I also build out full conversion tracking systems using Google Tags and Meta Pixel, including custom landing pages and funnels that directly connect ad performance to real business outcomes like leads, bookings, and hires. Beyond paid ads, I bring experience in SEO, analytics, and e-commerce, and I’m comfortable turning complex data into clear, actionable insights. My approach is simple: test, learn, optimize, and make sure every dollar is working as hard as possible.

Available to hire

I’m a Digital Marketing Specialist with 4+ years of experience managing and optimizing campaigns across Google Ads, Meta, and LinkedIn. I focus on driving measurable results through data-driven decision-making, whether that’s improving conversion rates, lowering cost per acquisition, or scaling campaigns efficiently.

I’ve managed campaigns ranging from local service ads to hiring initiatives, achieving high conversion rates in targeted campaigns through audience segmentation and continuous optimization. I also build out full conversion tracking systems using Google Tags and Meta Pixel, including custom landing pages and funnels that directly connect ad performance to real business outcomes like leads, bookings, and hires.

Beyond paid ads, I bring experience in SEO, analytics, and e-commerce, and I’m comfortable turning complex data into clear, actionable insights. My approach is simple: test, learn, optimize, and make sure every dollar is working as hard as possible.

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Language

English
Fluent

Work Experience

Digital Marketing Specialist at Neighbourhood Pet Clinic
January 1, 2022 - Present
Developed and managed Google Ads campaigns to drive customer acquisition and engagement, optimizing KPIs for measurable growth. Designed and implemented the backend of an online store, streamlining product listings, payments, and UX for e-commerce operations. Analyzed weekly phone logs to identify trends and inform strategic decision-making. Conducted SEO initiatives to improve ad performance and Google search rankings. Monitored and reported on campaign performance metrics and provided actionable insights to improve digital marketing strategies.

Education

Honours Bachelor of Commerce (Digital Marketing) at Fanshawe College
January 1, 2021 - January 1, 2023
Advanced Diploma in Business Administration at Fanshawe College
January 1, 2018 - January 1, 2019
Diploma in Marketing at Fanshawe College
January 1, 2016 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Retail, Professional Services