I am a results-driven Meta Ads Specialist with hands-on experience in creating, managing, and optimizing Facebook & Instagram advertising campaigns. I specialize in lead generation and conversion campaigns, audience targeting, and budget optimization, using Meta Platforms to deliver measurable ROI for small businesses and clients. I thrive on data-driven strategies, continuous campaign improvement, and clear communication with clients. I design and test creatives, monitor performance, and provide weekly reports to drive informed decisions and sustained growth for both local and online audiences.…

Malik Zohaib

I am a results-driven Meta Ads Specialist with hands-on experience in creating, managing, and optimizing Facebook & Instagram advertising campaigns. I specialize in lead generation and conversion campaigns, audience targeting, and budget optimization, using Meta Platforms to deliver measurable ROI for small businesses and clients. I thrive on data-driven strategies, continuous campaign improvement, and clear communication with clients. I design and test creatives, monitor performance, and provide weekly reports to drive informed decisions and sustained growth for both local and online audiences.…

Available to hire

I am a results-driven Meta Ads Specialist with hands-on experience in creating, managing, and optimizing Facebook & Instagram advertising campaigns. I specialize in lead generation and conversion campaigns, audience targeting, and budget optimization, using Meta Platforms to deliver measurable ROI for small businesses and clients.

I thrive on data-driven strategies, continuous campaign improvement, and clear communication with clients. I design and test creatives, monitor performance, and provide weekly reports to drive informed decisions and sustained growth for both local and online audiences.

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Language

English
Advanced
Urdu
Fluent

Work Experience

Meta Ads Manager / Freelance Performance Marketer at Self-Employed
January 1, 2024 - Present
Managed Facebook & Instagram ad campaigns for small businesses and clients. Created lead generation funnels using Meta Ads. Optimized campaigns to reduce CPC & CPL. Tested multiple creatives and audiences to improve conversion rates. Provided weekly performance reports and insights to clients. Handled ad budgets and scaling strategies based on performance.
Freelance Meta Ads Specialist at Self-Employed
January 1, 2024 - Present
Created and managed Facebook & Instagram ad campaigns for small businesses. Generated leads using instant forms and engagement campaigns. Tested multiple audiences and ad creatives to improve performance. Optimized campaigns to reduce cost per lead (CPL).

Education

Bachelor of Science at Govt Graduate College
January 2, 2024 - February 18, 2025

Qualifications

Intermediate
January 1, 2018 - January 1, 2020
BS Physics
January 1, 2020 - January 1, 2024

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail
    Case Study: How Strategic Meta Ads Optimization Reduced Acquisition Costs

    A few days ago, a client hired me on Fiverr after experiencing high advertising costs with their Meta campaigns.

    Before launching anything new, I took the time to analyze the account thoroughly—reviewing previous campaign performance, audience targeting, creatives, bidding strategy, and overall campaign structure. Based on the data, I built a new campaign with proper creative testing and optimized ad sets instead of simply editing the existing campaigns.

    Previous Campaign Performance:
    📌 Lead Form Campaign: $17.91 per Lead
    📌 Messaging Campaign: $47.51 per Messaging Conversation

    New Campaign Performance (Early Results):
    ✅ $12.64 per Messaging Conversation
    ✅ $12.36 per Messaging Conversation

    The messaging campaign cost has dropped by nearly 74% compared to the client’s previous messaging campaign. The campaigns are still in the learning phase, so there’s potential for even better performance as Meta gathers more optimization data.

    This project is a reminder that successful Meta advertising isn’t about increasing the budget—it’s about understanding the data, testing creatives, building the right campaign structure, and optimizing continuously.

    Every account has different challenges, and taking the time to study the data before making changes can make a significant difference in performance.

    Looking forward to sharing more updates as the campaigns continue to scale.

    Meta Pixel Tracking Audit & Conversion Optimization Report

    Conducted a detailed Meta Pixel audit to identify tracking errors affecting campaign performance and conversion accuracy. Diagnosed missing events, browser tracking restrictions, event deduplication issues, and lead event misconfigurations. Reviewed pixel health, event activity, and real-time event testing to ensure accurate data collection.
    Key Deliverables: ✔️ Meta Pixel Health Check
    ✔️ Event Tracking Error Diagnosis
    ✔️ Conversion Tracking Setup Review
    ✔️ Event Deduplication Analysis
    ✔️ Lead & Purchase Event Configuration
    ✔️ Real-Time Event Testing
    ✔️ Conversions API Recommendations
    ✔️ Action Plan for Improved Tracking Accuracy
    Results:
    Improved data reliability, enhanced conversion attribution, reduced tracking discrepancies, and provided a roadmap for better campaign optimization and higher ROAS.
    Skills:
    Meta Ads • Meta Pixel • Conversion Tracking • Events Manager • Conversions API • Lead Generation • Analytics • Performance Marketing • Campaign Optimization

    Meta Lead Generation Campaign – UK Market

    Planned, launched, and optimized Meta (Facebook & Instagram) lead generation campaigns targeting the UK audience. Created multiple lead forms, tested ad creatives, refined audience targeting, and monitored campaign performance to improve lead quality and reduce costs. Successfully generated 575+ leads with an average cost per lead of $1.34, reaching over 51,000 users and delivering 124,000+ impressions. Focused on lead acquisition, campaign optimization, and performance analysis to maximize ROI.