I'm a senior SEO and digital marketing consultant with 10+ years of experience helping B2B, e-commerce, healthcare, and professional services clients grow visibility in organic and AI-powered search. I specialize in technical SEO, content strategy, and data-driven optimization, working across agency, in-house, and consulting settings. In addition to client work, I contribute to thought leadership and partner with agencies for project-based engagements and white-label subcontracting. I'm available for project-based engagements, ongoing retainers, and agency subcontracting, providing senior-level strategy, technical audits, and content SEO across industries.

Zach Karl

I'm a senior SEO and digital marketing consultant with 10+ years of experience helping B2B, e-commerce, healthcare, and professional services clients grow visibility in organic and AI-powered search. I specialize in technical SEO, content strategy, and data-driven optimization, working across agency, in-house, and consulting settings. In addition to client work, I contribute to thought leadership and partner with agencies for project-based engagements and white-label subcontracting. I'm available for project-based engagements, ongoing retainers, and agency subcontracting, providing senior-level strategy, technical audits, and content SEO across industries.

Available to hire

I’m a senior SEO and digital marketing consultant with 10+ years of experience helping B2B, e-commerce, healthcare, and professional services clients grow visibility in organic and AI-powered search. I specialize in technical SEO, content strategy, and data-driven optimization, working across agency, in-house, and consulting settings. In addition to client work, I contribute to thought leadership and partner with agencies for project-based engagements and white-label subcontracting.

I’m available for project-based engagements, ongoing retainers, and agency subcontracting, providing senior-level strategy, technical audits, and content SEO across industries.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Digital Marketing Supervisor at Search Dog Consulting
January 1, 2019 - December 31, 2026
Led the agency's digital marketing department, managing a team of specialists across SEO, paid search, and email marketing. Served as the lead strategist and internal subject matter expert on organic search, tools, and process development. Owned client strategy across a portfolio of accounts, collaborating directly with clients to align marketing to business goals. Drove department revenue, managed expenditures, and supported new business through estimates, proposals, and pitch meetings. Contributed to agency thought leadership and marketing efforts.
Senior SEO Specialist at Search Dog Consulting
January 1, 2021 - December 31, 2022
Led organic search strategy for a portfolio of clients, from keyword and competitor research through on-page optimization and technical auditing. Built content strategies grounded in competitive gap analyses and search intent. Partnered with web development and creative teams on site launches and migrations. Communicated strategy and performance to clients with clarity.
Search Marketing Analyst / Digital Marketing Strategist at Search Dog Consulting
January 1, 2019 - December 31, 2021
Executed SEO strategies across client accounts, covering technical audits, on-page optimization, and performance analysis. Developed keyword research, content briefs, and reporting that connected organic performance to client KPIs.
Online Marketing Specialist at Ideaman Inc.
December 31, 2015 - November 22, 2019
Ran the full digital marketing function as a one-person team across three distinct brands simultaneously, spanning B2B and B2C e-commerce. Managed SEO, PPC (Google Ads, Google Shopping, Facebook, Amazon, Pinterest), email campaigns, and social media. Handled copywriting, web design and development (HTML/CSS), and platform management across BigCommerce, Shopify, WordPress, and Joomla.
Copywriter at Health Sciences Marketing Agency
January 1, 2015 - December 31, 2016
Wrote and edited content for a health sciences marketing agency, covering branding, advertising, social media, press releases, and industry articles.
Independent SEO Consultant / Owner at Independent
December 31, 2025 - Present
Independent SEO consultancy serving direct clients and agency partners. Providing senior-level strategy, technical audits, and content SEO across industries. Available for project-based engagements, ongoing retainers, and white-label subcontracting.

Education

Bachelor of Science at Northwest Missouri State University
January 1, 2013 - December 31, 2015
Associate of Arts at East Central Community College
January 1, 2010 - December 31, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Professional Services, Retail, Manufacturing, Transportation & Logistics, Consumer Goods, Non-Profit Organization, Real Estate & Construction

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate