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We’ve helped shape identities and campaigns for clients in F&B, healthcare, and engineering—always with a holistic approach that blends market insight, storytelling, and visual innovation. What sets our work apart? We don’t just design for trends—We design for meaning. We listen deeply to your business goals and the cultural currents that influence your customers. Our experience covers everything from research-driven brand strategy to eye-catching visual design and high-performing digital experiences.…We’ve helped shape identities and campaigns for clients in F&B, healthcare, and engineering—always with a holistic approach that blends market insight, storytelling, and visual innovation. What sets our work apart? We don’t just design for trends—We design for meaning. We listen deeply to your business goals and the cultural currents that influence your customers. Our experience covers everything from research-driven brand strategy to eye-catching visual design and high-performing digital experiences.

Pentahex

Brand Designer, Brand Strategist, Graphic Designer, +1

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We’ve helped shape identities and campaigns for clients in F&B, healthcare, and engineering—always with a holistic approach that blends market insight, storytelling, and visual innovation. What sets our work apart? We don’t just design for trends—We design for meaning. We listen deeply to your business goals and the cultural currents that influence your customers. Our experience covers everything from research-driven brand strategy to eye-catching visual design and high-performing digital experiences.…We’ve helped shape identities and campaigns for clients in F&B, healthcare, and engineering—always with a holistic approach that blends market insight, storytelling, and visual innovation. What sets our work apart? We don’t just design for trends—We design for meaning. We listen deeply to your business goals and the cultural currents that influence your customers. Our experience covers everything from research-driven brand strategy to eye-catching visual design and high-performing digital experiences.

Available to hire

We’ve helped shape identities and campaigns for clients in F&B, healthcare, and engineering—always with a holistic approach that blends market insight, storytelling, and visual innovation.

What sets our work apart? We don’t just design for trends—We design for meaning. We listen deeply to your business goals and the cultural currents that influence your customers. Our experience covers everything from research-driven brand strategy to eye-catching visual design and high-performing digital experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Intermediate

Work Experience

Co-Founder at Pentahex

January 1, 2021 - Present

Built a $200K+ revenue portfolio, managing 4 F&B, healthcare and engineering clients in Singapore. Built client brands from scratch—from market research and visual identity design to website development (WordPress/Webflow) and UX/UI optimization. Managed cross-functional teams on $5k–$60k projects using agile workflows (Trello/Asana). Analyzed user behavior using Google Analytics and Hotjar to refine digital experiences, reducing bounce rates by 25%. Proficient in GA4 reporting and Figma prototyping.

Content Strategist at Grey Group

August 1, 2020 - October 2, 2025

Ideation, content creation and art direction for clients including MEWR (Ministry of Environment and Water Resources), Singapore Food Agency, Public Hygiene Council and SUSS. Led concept development and asset production, collaborating with creative teams to deliver campaigns.