Available to hire
I’m a multidisciplinary designer and art director with an extensive portfolio spanning digital, print, packaging, product design, and user experience across automotive, non-profit, consumer goods, and technology sectors. I’m known for crafting cohesive design strategies, mentoring creative teams, and elevating brand identities.
I excel at leading rebranding initiatives, executing cross-channel campaigns, and maintaining brand consistency across media. I’m experienced in building and maintaining design systems and collaborating with cross-functional partners to deliver production-ready outputs that balance speed with substance.
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Work Experience
Design Director at HAUS Deep Tech
January 1, 2025 - PresentLed brand and web design for fast-paced tech startups and deep-tech clients. Stepped into creative leadership after the CD's departure, directing up to five projects at once. Delivered brand systems, websites, and investor decks for clients in AI, data, and biotech. Led UI/UX using Framer and Figma, built interactive prototypes, and collaborated with dev teams across Asia to ship production-ready sites. Helped retain accounts and raise funding by establishing internal creative standards and delivering design work that balanced speed with substance.
Design Director at Critical Mass
January 1, 2022 - January 1, 2023Directed the design and strategy for AT&T Fiber’s website, establishing and maintaining an integrated design system that ensured brand consistency and enhanced user experience. Led a team of five, mentored junior designers, fostering design principles, creativity, organization and design system excellence. Delivered solutions to clients, presenting prototypes and driving project approvals to achieve a 30% increase in click-through rates and conversions.
Associate Design Director, with Apple at AKQA
January 1, 2021 - January 1, 2022Led the design of Apple Education’s Learning Hub, seamlessly integrating educational resources with Apple’s iconic design aesthetic. Designed an engaging platform for educators to connect and share insights, enhancing community engagement. Strengthened Apple’s brand identity through strategic and impactful design decisions.
Freelance Design Consultant at Richter/8
January 1, 2020 - PresentLeading comprehensive design projects for high-profile clients across various industries, ensuring all creative outputs align with brand philosophies and market trends. Notable projects include Lexus branding and design strategy, Gates Foundation logo and guidelines, OmniPod rebranding, and Hi-Chew packaging concepts informed by consumer research.
Senior Design Lead at R/GA (Freelance)
January 1, 2019 - January 1, 2021Design lead for multiple rebrands and ad campaigns across 13 markets, leading a team of four creatives and collaborating with cross-functional teams. Implemented strategies and processes to enhance team structure and dynamics, ensuring project excellence across print, digital, and motion. Clients included Samsung, Discovery Channel, Netflix, MLB, Google, IDEO, and Jack in the Box.
Design Director at Collins (Freelance)
January 1, 2016 - January 1, 2017Conceptualized and implemented new brand concepts. Designed new brand campaigns and packaging for AVON. Implemented and executed identity concepts for Colgate, leading to account acquisition. Projects included OOH ad campaigns, social media, product touch-points, packaging, and point of purchase. Worked on teams to create work for Spotify, EOS, Jim Henson, and the TDC.
Art Director & UI-UX Designer at MRM/McCANN
January 1, 2013 - January 1, 2016Developed and produced new brand concepts for major clients, designed and developed print, digital, and social media ad campaigns. Led the design of various 0-1 UI sales applications for B2B clients, providing direction to developers and overseeing project execution. Directed back-end developers and art-directed photoshoots, ensuring high-quality visual content and brand precision.
Design Director at Twinlab
January 1, 2011 - January 1, 2013Designed and directed the development of new brand and packaging systems for sports nutrition and tea lines, including Twinlab Fuel, Alvita, Bariatric+, and CleanSeries. Led design for various print ad campaigns, product packaging, and photography. Oversaw design and creative direction for print ad campaigns, packaging, and imagery across TCC brands, ensuring brand consistency and visual cohesion.
Freelance Designer, Art Director at Forsman & Bodenfors [KBS+]
January 1, 2009 - January 1, 2009Conceptualized and implemented new ad campaigns for clients like Wendy's, Mohegan Sun, Jergens, and Don Julio. Researched and designed competitive visual audits, brand packaging, structural ideations, ad campaigns, and flagship stores for Avon.
Design Director, Packaging at Skullcandy
January 1, 2009 - January 1, 2011Designed, directed, and developed a new packaging system for Skullcandy products. Oversaw development, production, and quality control for product and packaging. Managed a team of six designers, directed photoshoots, managed retouching, and led critiques. Frequently traveled to Hong Kong and Shenzhen to source materials and oversee development and production of product and packaging.
Design Intern at Pentagram
January 1, 2006 - January 1, 2006Studio internship contributing to branding projects in New York.
Graphic Designer at Lippincott
January 1, 2006 - January 1, 2006Graphic design work contributing to brand identity and packaging projects.
Senior Designer, Art Director at Ogilvy
January 1, 2006 - January 1, 2009Conceptualized and implemented comprehensive brand identity systems, ad campaigns, and print collateral for major clients. Managed design, casting, and photoshoots for clients such as Avon.
Education
MFA, Graphic Design at ArtCenter College of Design
January 1, 2017 - January 1, 2019BFA, Graphic Design at University of Utah
January 1, 2003 - January 1, 2006BFA, Illustration at Southern Utah University
January 1, 1999 - January 1, 2003Qualifications
Industry Experience
Media & Entertainment, Consumer Goods, Software & Internet, Non-Profit Organization, Education, Professional Services, Retail, Transportation & Logistics, Other
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