In June of 2024, the Texas Blockchain Council’s only method of communicating to their audience was a weekly newsletter. They reached out to Mayflower Marketing to setup a sales sequence that helped convert their subscribers into paying members.

Before the email journey launch, TBC brought in an average of 3.25 new members per month (going back to June 11, 2023). Between the period of June 11, 2024 (the second day of the email journey) and July 10, we brought in 6 new members. That is an 84.6% increase in new members just in the first month of the launch!

Additionally, revenue from new members GREATLY increased from the average over the last year. The average per month was $23,474.17. The revenue from new members brought in from June 11 - July 10 was $65,800, which is also nearly 10% MORE revenue than the second highest revenue from new members in a similar time period. That is a 180.3% increase in NEW revenue.