Available to hire
Results-driven UI/UX Designer and CRO Strategist with 6+ years of experience designing high-converting SaaS platforms, eCommerce stores, and enterprise web applications. Specialises in blending user-centered design with conversion science—using heatmap analysis, A/B testing, and funnel optimisation to measurably increase revenue and reduce friction.
Proven track record across 300+ eCommerce projects, with demonstrated impact on add-to-cart rates, bounce rates, and checkout completion. Equally fluent in research, systems thinking, and stakeholder communication, with a continuous test–learn–optimise approach.
Language
English
Fluent
Urdu
Fluent
Work Experience
Senior UX/UI Designer & CRO Analyst at BrainX
January 1, 2025 - PresentLed end-to-end UX/UI design and CRO strategy for eCommerce clients, directly influencing revenue growth through conversion-focused design. Redesigned product pages, checkout flows, and landing pages using Hotjar heatmaps and A/B test data to identify and eliminate friction points across the purchase funnel. Conducted UX research, journey mapping, and competitor benchmarking to shape high-performing, data-validated shopping experiences. Collaborated daily with developers, marketers, and PMs to deliver pixel-perfect solutions on time within scope. Iterated designs continuously based on CRO insights, user feedback, and evolving business goals using a test-learn-optimise loop.
Senior UX/UI Designer at IDENBRID
June 1, 2023 - January 1, 2025Designed user-centered interfaces for SaaS platforms, web apps, and iOS/Android applications aligned with platform guidelines and accessibility best practices. Built high-fidelity interactive prototypes in Figma to ensure seamless, consistent cross-device experiences. Delivered detailed design specifications, assets, and handoff documentation enabling pixel-perfect implementation by development teams. Led design reviews and iterated UI based on stakeholder feedback and usability testing findings.
UI/UX Designer at ASYNC Digital
April 1, 2022 - June 1, 2023Designed mobile-first consumer app interfaces with a strong focus on usability, accessibility, and visual consistency. Produced detailed prototypes and mockups to clearly communicate design concepts to stakeholders and developers. Ensured design fidelity across multiple devices and screen sizes through thorough developer collaboration.
UI/UX Designer & CRO Analyst at ADZIV Digital
March 1, 2019 - April 1, 2022Designed intuitive user interfaces for websites, web apps, and mobile apps across diverse industries. Gathered requirements and conducted user research to translate business needs into clear, measurable design solutions. Collaborated with marketing, development, and product teams to deliver cohesive, high-performing digital experiences.
Education
Qualifications
Industry Experience
Retail, Software & Internet, Healthcare, Other, Computers & Electronics, Media & Entertainment
Hire a UX Designer
We have the best ux designer experts on Twine. Hire a ux designer in Lahore today.