Zain Saduzai

Available to hire

Results-driven digital marketing professional specializing in social media marketing, PPC advertising, and media buying.

About

Results-driven digital marketing professional specializing in social media marketing, PPC advertising, and media buying. Experienced in managing paid campaigns across Google Ads, Facebook Ads, TikTok Ads, and LinkedIn Ads, with a strong focus on funnel design, audience targeting, and conversion optimization.

Known for using analytics and conversion tracking to improve ROAS, reduce CPA, and drive measurable growth in reach, engagement, website traffic, and lead generation. Comfortable owning end-to-end campaign planning, creative strategy, reporting, and cross-functional coordination across multiple brands and web properties.

  • 8 years' experience
  • Joined August 2026

Languages

  • EnglishFluent
  • GermanIntermediate

Industry experience

  • Non-Profit Organization
  • Education
  • Professional Services

Work experience· 4 roles

Digital Marketing Manager · Think Higher ConsultantsMar 2025 – May 2026 · 1 yr 3 mos

Led and coordinated SEO and graphics design efforts to deliver high-quality content across social media, websites, and video platforms, improving organic traffic by 45% and content engagement by 40% within 6 months. Oversaw digital marketing for two web properties (Visa & Immigration Services website and PTE Practice App), improving UX/SEO structure, increasing website sessions by 38%, and raising conversion rates by 30%. Planned, wrote, and designed email newsletters using Mailchimp with average open rate of 34% and CTR of 4.1%. Managed and optimized performance marketing campaigns across Meta Ads, Google Ads (Search, Display, YouTube), and LinkedIn Ads, driving 42% increase in ROAS while reducing CPA by 28%. Implemented data-driven optimization using Google Analytics, Meta Insights, and conversion tracking, improving campaign efficiency by 50% and supporting month-over-month growth. Coordinated with cross-functional teams to align branding and messaging, increasing brand recall and t

Social Media Coordinator · Takmil | Teach A Kid Make Individual LifeSep 2023 – Jul 2026 · 2 yrs 11 mos

Managed and developed TAKMIL’s social media presence across Facebook, Instagram, and LinkedIn, growing the combined audience by 65% in 9 months. Created and published donor-focused newsletters (bi-weekly and monthly) achieving an average open rate of 35% and CTR of 3.7%. Coordinated website updates including blogs, donor reports, and project announcements, resulting in a 35% increase in website traffic and improved donor retention. Optimized cross-platform campaigns using analytics tools (Meta Insights, Google Analytics), improving post reach by 50% and reducing cost per engagement (CPE) by 20%. Built branding narratives that increased organic media mentions by 30% within one year.

Marketing & Business Officer · Pak Mission SocietyJul 2021 – Mar 2022 · 9 mos

Developed and executed targeted marketing strategies and campaigns, boosting visibility with 45% growth in donor engagement, 60% increase in reach, and 35% growth in followers within 6 months. Secured Canva for Nonprofits status, saving design costs and reducing marketing expenses by 25% annually. Approved and set up Google Ad Grants account, unlocking $10,000/month in free ad credits, driving 55% increase in website traffic and improving campaign visibility. Designed and launched an organizational website from scratch, increasing online inquiries and donations by 20%. Created cross-platform ad creatives tailored to channel best practices (Facebook Stories, TikTok short videos, YouTube bumper ads), improving conversions by 20% compared to generic creatives.

Digital Marketing Consultant · WAMT EngineersFeb 2016 – Nov 2020 · 4 yrs 10 mos

Education

Bachelor of Science in Information Technology with Honors · Mehran University of Engineering & Technology2013

Certifications and awards

Google Search Ads Certification2026
Google Digital Marketing & E-commerce Professional Certificate2026 – 2027

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