Available to hire
Results-driven digital marketing professional specializing in social media marketing, PPC advertising, and media buying. Experienced in managing paid campaigns across Google Ads, Facebook Ads, TikTok Ads, and LinkedIn Ads, with a strong focus on funnel design, audience targeting, and conversion optimization.
Known for using analytics and conversion tracking to improve ROAS, reduce CPA, and drive measurable growth in reach, engagement, website traffic, and lead generation. Comfortable owning end-to-end campaign planning, creative strategy, reporting, and cross-functional coordination across multiple brands and web properties.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
Language
English
Fluent
German
Intermediate
Work Experience
Digital Marketing Manager at Think Higher Consultants
March 1, 2025 - May 1, 2026Led and coordinated SEO and graphics design efforts to deliver high-quality content across social media, websites, and video platforms, improving organic traffic by 45% and content engagement by 40% within 6 months. Oversaw digital marketing for two web properties (Visa & Immigration Services website and PTE Practice App), improving UX/SEO structure, increasing website sessions by 38%, and raising conversion rates by 30%. Planned, wrote, and designed email newsletters using Mailchimp with average open rate of 34% and CTR of 4.1%. Managed and optimized performance marketing campaigns across Meta Ads, Google Ads (Search, Display, YouTube), and LinkedIn Ads, driving 42% increase in ROAS while reducing CPA by 28%. Implemented data-driven optimization using Google Analytics, Meta Insights, and conversion tracking, improving campaign efficiency by 50% and supporting month-over-month growth. Coordinated with cross-functional teams to align branding and messaging, increasing brand recall and t
Social Media Coordinator at Takmil | Teach A Kid Make Individual Life
September 1, 2023 - July 1, 2026Managed and developed TAKMIL’s social media presence across Facebook, Instagram, and LinkedIn, growing the combined audience by 65% in 9 months. Created and published donor-focused newsletters (bi-weekly and monthly) achieving an average open rate of 35% and CTR of 3.7%. Coordinated website updates including blogs, donor reports, and project announcements, resulting in a 35% increase in website traffic and improved donor retention. Optimized cross-platform campaigns using analytics tools (Meta Insights, Google Analytics), improving post reach by 50% and reducing cost per engagement (CPE) by 20%. Built branding narratives that increased organic media mentions by 30% within one year.
Marketing & Business Officer at Pak Mission Society
July 1, 2021 - March 1, 2022Developed and executed targeted marketing strategies and campaigns, boosting visibility with 45% growth in donor engagement, 60% increase in reach, and 35% growth in followers within 6 months. Secured Canva for Nonprofits status, saving design costs and reducing marketing expenses by 25% annually. Approved and set up Google Ad Grants account, unlocking $10,000/month in free ad credits, driving 55% increase in website traffic and improving campaign visibility. Designed and launched an organizational website from scratch, increasing online inquiries and donations by 20%. Created cross-platform ad creatives tailored to channel best practices (Facebook Stories, TikTok short videos, YouTube bumper ads), improving conversions by 20% compared to generic creatives.
Digital Marketing Consultant at WAMT Engineers
February 1, 2016 - November 1, 2020Led and executed custom digital/social media marketing plans, improving campaign ROI by 40% within 8 months through precise consumer targeting.
Managed web analytics and inbound marketing strategies, increasing lead generation by 35% and reducing cost-per-lead by 20%.
Analyzed and optimized clients’ marketing budgets, reallocating spend to high-performing channels and improving conversion rates by 25%.
Measured and compared ROAS against industry benchmarks, consistently achieving 15–20% above industry averages across multiple client campaigns.
Education
Bachelor of Science in Information Technology with Honors at Mehran University of Engineering & Technology
June 1, 2013 - June 1, 2013Qualifications
Google Search Ads Certification
August 10, 2026 - August 10, 2026Google Digital Marketing & E-commerce Professional Certificate
April 1, 2026 - April 30, 2027Industry Experience
Non-Profit Organization, Education, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
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