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I am Zaina Yusuf, a dynamic marketing leader with a track record of driving brand growth and customer engagement across technology, retail, real estate, property management, automotive, and non-profit sectors. I specialize in brand strategy, digital marketing, sponsorships, partner marketing, public relations, and event management, delivering measurable results and building high-performing teams. I am passionate about leveraging marketing innovation to elevate customer experiences, strengthen brand presence, and unlock growth opportunities. I excel at leading cross-functional teams, developing executive and partner relationships, and navigating complex challenges with diplomacy to deliver strategic marketing outcomes.…I am Zaina Yusuf, a dynamic marketing leader with a track record of driving brand growth and customer engagement across technology, retail, real estate, property management, automotive, and non-profit sectors. I specialize in brand strategy, digital marketing, sponsorships, partner marketing, public relations, and event management, delivering measurable results and building high-performing teams. I am passionate about leveraging marketing innovation to elevate customer experiences, strengthen brand presence, and unlock growth opportunities. I excel at leading cross-functional teams, developing executive and partner relationships, and navigating complex challenges with diplomacy to deliver strategic marketing outcomes.

Zaina Yusuf

Content Strategist, Marketer, Marketing Consultant, +7

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I am Zaina Yusuf, a dynamic marketing leader with a track record of driving brand growth and customer engagement across technology, retail, real estate, property management, automotive, and non-profit sectors. I specialize in brand strategy, digital marketing, sponsorships, partner marketing, public relations, and event management, delivering measurable results and building high-performing teams. I am passionate about leveraging marketing innovation to elevate customer experiences, strengthen brand presence, and unlock growth opportunities. I excel at leading cross-functional teams, developing executive and partner relationships, and navigating complex challenges with diplomacy to deliver strategic marketing outcomes.…I am Zaina Yusuf, a dynamic marketing leader with a track record of driving brand growth and customer engagement across technology, retail, real estate, property management, automotive, and non-profit sectors. I specialize in brand strategy, digital marketing, sponsorships, partner marketing, public relations, and event management, delivering measurable results and building high-performing teams. I am passionate about leveraging marketing innovation to elevate customer experiences, strengthen brand presence, and unlock growth opportunities. I excel at leading cross-functional teams, developing executive and partner relationships, and navigating complex challenges with diplomacy to deliver strategic marketing outcomes.

Available to hire

I am Zaina Yusuf, a dynamic marketing leader with a track record of driving brand growth and customer engagement across technology, retail, real estate, property management, automotive, and non-profit sectors. I specialize in brand strategy, digital marketing, sponsorships, partner marketing, public relations, and event management, delivering measurable results and building high-performing teams.

I am passionate about leveraging marketing innovation to elevate customer experiences, strengthen brand presence, and unlock growth opportunities. I excel at leading cross-functional teams, developing executive and partner relationships, and navigating complex challenges with diplomacy to deliver strategic marketing outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance Marketing Consultant at ZYG Consulting

September 1, 2024 - Present

Provide marketing consulting, content development services and brand strategy; Plan and execute bespoke events for diverse clients, leveraging multi-channel marketing and experiential strategies; Deliver professional writing services for proposals and communications in the real estate industry, drawing on sector knowledge to produce persuasive, results-oriented content.

Division Marketing Manager at Rohit Group

April 1, 2024 - September 18, 2025

Led development and implementation of brand activation plans and brand positioning for Rohit Commercial, Rohit Rental Living and Rohit Health across Alberta and Ontario markets; Created comprehensive marketing plans and budgets; introduced new marketing services; conducted market and consumer analyses; collaborated with senior leadership, operational staff, and vendors to deliver tactical outcomes; focused on placemaking, partner marketing, experiential and event marketing to launch new communities and assets.

Marketing Manager at North American Development Group

March 31, 2023 - September 18, 2025

Specialized in experiential marketing through campaigns for Edmonton City Centre; recipient of ICSC MAXI Gold award; managed ECC redevelopment events, including grand openings and rebranding campaigns; expanded digital engagement with a 400% increase in e-newsletter subscribers in two months; launched a Gift Card Program that exceeded sales targets by 500%; conducted media interviews and guided tenants on marketing strategy; collaborated with non-profit organizations, raising over $60,000; led a team of 8 Marketing and Guest Experience staff; delivered on digital and experiential initiatives to strengthen downtown presence.

Marketing Coordinator at Oxford Properties Group

December 15, 2014 - October 28, 2016

Marketing Edmonton City Centre through events, promotions, in-mall and digital campaigns; supported tenants with tailored marketing; developed and executed digital and social strategies across CMS, SEO, CRM, Google Analytics, and social platforms; pursued continuous improvement in customer service and relationship management; recipient of the ICSC Maple Leaf Gold award for the #31daysofhappy campaign (2015).

Marketing & Sales Assistant at Porsche Centre Edmonton

September 30, 2014 - September 18, 2025

Managed advertising across print, digital, and sponsorship channels within budget; coordinated public relations outreach events for high-net-worth clients to generate repeat business and promote a positive brand image.

Communications Intern at ATCO Information Technology (I-Tek)

October 30, 2012 - September 17, 2025

Responsible for weekly intranet profile pieces and business articles, planned internal and external marketing events, and supported photography, design, digital analytics and market research to stay ahead in the industry.