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I am a results-driven marketing professional with a background in Business Administration. I specialize in executing innovative digital marketing strategies and enhancing brand visibility through data-driven approaches. My expertise includes leveraging tools like Google Ads and Hootsuite to deliver actionable insights that influence measurable business outcomes.…

Zainab Shaikh

Social Media Manager, Copywriter, Content Creator, +5

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I am a results-driven marketing professional with a background in Business Administration. I specialize in executing innovative digital marketing strategies and enhancing brand visibility through data-driven approaches. My expertise includes leveraging tools like Google Ads and Hootsuite to deliver actionable insights that influence measurable business outcomes.…

Available to hire

I am a results-driven marketing professional with a background in Business Administration. I specialize in executing innovative digital marketing strategies and enhancing brand visibility through data-driven approaches. My expertise includes leveraging tools like Google Ads and Hootsuite to deliver actionable insights that influence measurable business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Growth & Strategy Lead (Intern) at Dass Rebar

May 1, 2025 - September 1, 2025

Planned and executed multi-channel marketing campaigns across Google Ads and social media; increased campaign reach by 35%, engagement by 28%. Developed and managed a monthly content calendar with 25+ social posts per month using Hootsuite; created social media content, ad copy, and marketing assets improving click-through rates by 22%. Analyzed campaign performance metrics and ROI, delivering weekly reports that optimized ad spend efficiency by 18%. Collaborated with cross-functional teams to ensure on-time execution of campaign deliverables and asset launches.

Operational Lead at Centennial College Student Association Inc.

December 1, 2023 - April 1, 2025

Coordinated 10+ concurrent projects with timelines and milestones to ensure on-time delivery. Acted as a key liaison across departments to improve internal communication efficiency by 20%. Managed logistics and scheduling for events and operations supporting 500+ students. Streamlined workflows and reduced operational bottlenecks, improving overall team productivity by 15%.

Marketing Associate at Lakhani Creations

September 1, 2021 - July 1, 2023

Executed integrated marketing campaigns across digital and traditional channels, increasing customer engagement by 30%. Developed social media content, promotional materials, and campaign messaging, contributing to 25% growth in online audience. Conducted market research and competitor analysis, influencing campaign strategies that improved conversion rates by 18%. Collaborated with internal teams and external vendors to deliver campaigns on time, supporting consistent brand growth.

Freelance Graphic Designer & Social Media Coordinator at Self-employed

January 1, 2024 - Present

Collaborated with small business owners to build brand identities through custom logo design and visual asset development. Consulted with clients to create content tailored to specific demographics and business goals.