Available to hire
Hi, I’m Zainab Abdulrasul, a multidisciplinary designer with over 8 years of experience in UX, visual design, and branding. I create clean, intuitive, and thoughtful experiences that balance user needs with business goals. My work is shaped by real sector experience in tech, travel, and consumer electronics, with past roles at Apple and Airbnb.
What sets me apart is my strong eye for minimal, impactful visuals and my ability to translate complex ideas into simple, user-friendly designs. I love collaborating with teams, solving problems through design, and building products that feel effortless to use.
Experience Level
Expert
Expert
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Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Advanced
Work Experience
Marketing Graphic Designer at My World Pre-School Limited
August 31, 2024 - August 31, 2024Main target was to revamp the brand, including brand identity redesign, a strong focus on social media marketing to better connect with the audience, and exploring printed materials like books for enhanced offline presence. Brand research, audience analysis, and content strategy development.
Marketing Graphic Designer at My World Pre-School Limited
August 1, 2024 - August 1, 2024Main target was to revamp the brand. This includes a brand identity redesign to modernize the look, a strong focus on social media marketing to better connect with the audience, and improved brand alignment with the values. Exploring printed materials like books for enhanced offline presence. Brand Research: Understanding the current brand perception in the market. Audience Analysis: Understanding the target audience and their preferences. Content Strategy: Create a content plan that includes a mix of posts and stories.
Graphic Design Assistant at Toronto Pet Cancer Foundation
May 31, 2022 - May 31, 2022This project aims to create an awareness campaign for pet health, with emphasis on image editing and poster design to convey vital messages through visually engaging content.
Graphic Design Assistant at Toronto Pet Cancer Foundation
May 1, 2022 - May 1, 2022This project aims to create an awareness campaign for pet health, with a strong emphasis on image editing and poster design. Project’s goal: Create a pet health awareness campaign. Focus areas: Image editing and poster design. Objective: Effectively convey vital pet health messages.
Graphic Designer & Administrative Assistant at Africa Federation
January 31, 2022 - January 31, 2022Helped set up meetings, organized materials, took minutes, followed up on action items; data input, maintained spreadsheets and databases; also managed social media for the company.
Graphic Designer & Administrative Assistant at Africa Federation
January 1, 2022 - January 1, 2022Help to set up and prepare for meetings, including organizing materials, taking minutes, and following up on action items. Input and maintain data in various systems and databases. This involves handling spreadsheets, databases, or other software applications. Meeting support and Minutes: Help set up meetings and take meeting minutes. Document Management: Create, organize and maintain documents. Graphic Design: Manage social media for the company.
Graphic Design Intern at DriveHER
July 31, 2020 - July 31, 2020Worked on a variety of creative projects, including designing marketing materials, social media graphics, and promotional content for the startup; collaborated with team; supported marketing efforts; gained exposure to marketing challenges and opportunities.
Graphic Design Intern at DriveHER
July 1, 2020 - July 1, 2020As a graphic design intern, I have worked on a variety of creative projects, including designing marketing materials, social media graphics, and promotional content tailored to the startup's services. Collaboration: Working closely with the startup’s team. Marketing Support: Helped to develop and execute marketing strategies. Learning Opportunities: Learn about the unique challenges and opportunities with marketing.
Education
Advanced Diploma in Graphic Design at George Brown College
January 1, 2016 - January 1, 2019IGCSE at Cambridge International School
January 1, 2010 - January 1, 2014Advanced Diploma at George Brown College
January 1, 2016 - January 1, 2019IGCSE at Cambridge International School
January 1, 2010 - January 1, 2014Qualifications
Industry Experience
Media & Entertainment, Education, Professional Services, Retail, Software & Internet, Healthcare, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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