Creative Director (Contract) at LEGO

Led creative direction for a confidential LEGO initiative (NDA), overseeing visual storytelling, product presentation, and brand-consistent design execution. Directed art direction across packaging visuals, digital assets, and 3D product representations; developed high-level concepts for product launches and campaigns; ensured alignment with LEGO brand guidelines and global standards. Managed internal and external teams, delivered pitches and investor-ready materials, integrated motion graphics and animated product demos for social and paid campaigns, and maintained confidentiality with timely delivery.

Founder at The Dive Design

Founded and scaled a Dubai-based digital agency specializing in branding, packaging design, 3D modeling, and AI-integrated web experiences. Led creative output for 50+ global clients, built strategic design systems and pipelines, delivered investor decks and launch campaigns, and created reusable brand assets to streamline recurring orders. Built and managed a cross-functional team of designers and external partners to deliver high-quality outputs on time.

Freelancer at Upwork & Fiverr

Delivered 50,000+ design and branding projects for global clients with a 98% retention rate and 100% satisfaction. Created custom packaging systems for cannabis, cosmetics, and food brands; produced ultra-realistic 3D product renders and cinematic animations for product launches and investor decks. Built full brand identity systems including logos, guidelines, and product labels; delivered responsive UI/UX designs for e-commerce and service websites.

Strategic Planning & Project Management Consultant at Clean is Clean

Led strategic planning initiatives for Clean is’ digital and operational growth, aligning business objectives with execution roadmaps. Planned and managed cross-functional projects including website optimization, performance tracking, and process improvements. Translated business goals into actionable project plans with defined scope, timelines, milestones, and success metrics. Executed end-to-end delivery with stakeholder alignment; analyzed performance data to identify gaps and opportunities; delivered executive-level reports and insights. Improved digital performance and user experience through structured planning and iterative improvements.

Co-Founder at Designify Services

Co-founded a Dubai-based design services firm delivering branding, packaging design, 3D visualization, and AI-integrated web experiences. Built a scalable design practice, managed a team of designers, and developed a portfolio of reusable assets. Led client pitches, pitch decks, and investor-targeted materials; established onboarding processes and NDA-compliant workflows; delivered high-impact branding and packaging solutions.

Freelance Creative Designer at Upwork & Fiverr

Delivered 50,000+ design and branding projects for global clients; built full branding identities; delivered packaging systems for industries including cannabis, cosmetics, food and wellness; led a team of designers to meet tight deadlines; built asset libraries and mockups to accelerate recurring orders.