ZG

Zala Golob

Available to hire

I'm a versatile copywriter who transforms complex ideas into compelling narratives that drive results.

About

I’m a versatile copywriter who transforms complex ideas into compelling narratives that drive results. My expertise spans the full content spectrum—from conversion-focused landing pages and SEO-optimized articles to in-depth case studies, product copy, and PR content that authentically communicates brand values and vision.

What sets me apart is my genuine curiosity about emerging technology and my ability to craft stories that make innovation accessible and engaging. Whether I’m conducting interviews, developing showcase pieces, or writing persuasive product descriptions, I dig deep to understand the ‘why’ behind every project. I thrive in fast-paced, collaborative environments where ideas flow freely and feedback sharpens the work.

  • 7 years' experience
  • Joined December 2025

Languages

  • EnglishAdvanced
  • FrenchIntermediate

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services

More experts in Ljubljana, Slovenia

Work experience· 5 roles

Digital and Content Marketing Specialist · Stroka prod d.o.oMay 2023 – Present · 3 yrs 7 mos

Led strategic copywriting across formats, developed case studies and technical content, produced PR and brand storytelling, and created multi-channel content strategies. Managed paid campaigns (Google Ads, Meta, LinkedIn) and social media. Implemented SEO-optimized content plans and website optimization. Used Google Analytics for performance insights and conducted externally-facing workshops; created co-branding assets with Canva and Adobe Creative Cloud; supported product launches and events.

Lead Analyst · Wolt d.o.oFeb 2022 – Apr 2023 · 1 yr 3 mos

Strategic Market Analysis: identified high-potential expansion markets through comprehensive data analysis to inform growth strategy. Data Visualization & Reporting: built analytics dashboards using Grafana and JSON for cross-functional stakeholders. Performance Optimization: monitored KPIs and recommended strategic pivots. Lead Generation Strategy: developed data-driven approaches to identify and prioritize qualified leads to support sales pipeline growth.

Customer Support Supervisor & Shift Lead · Wolt d.o.oJun 2021 – Feb 2022 · 9 mos

Cross-functional collaboration with tech, operations, marketing, sales, and retail to align support insights with product strategy. Team Leadership: supervised shifts and onboarded new support agents. Dispute Resolution: managed escalations balancing customer satisfaction with policy. Knowledge Development: designed and delivered webinars and monitoring training. Process optimization and contribution to product rollouts and feature implementations.

Game Master · Taiji Tokuhisas .pMar 2019 – Nov 2020 · 1 yr 9 mos
Associate · Faniani GroupJan 2017 – Dec 2017 · 1 yr

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