Zandile Xaba

Available to hire

I am at the beginning of my Social Media Management journey, but I have gained practical experience while building my portfolio and developing a professional approach to serving clients.

About

I am at the beginning of my Social Media Management journey, but I have gained practical experience while building my portfolio and developing a professional approach to serving clients. I don’t believe in posting just for the sake of posting; I believe every piece of content should have a purpose. I start by understanding your brand, what it offers, the problems it solves for its audience, and the content pillars that will help it achieve its goals. I then research competitors and current trends before developing a content strategy tailored to your target audience. I plan content using Google Sheets and schedule it through Meta Business Suite or Metricool to maintain consistency. After 30 days, I provide a monthly analytics report to evaluate what’s working, what isn’t, and where we need to improve, using those insights to refine our strategy and double down on content that performs well. My goal is to help your brand show up consistently, build meaningful connections with its audience, and increase engagement through intentional, strategic content.

  • Joined October 2026

Industry experience

  • Professional Services

More experts in Johannesburg, South Africa

Projects · 3

Portfolio Project

Brief: Create engaging promotional video content for a real estate brand to communicate its value and attract potential buyers. What I created: A short-form promotional video for Signature Properties featuring luxury home visuals, text overlays, and brand messaging. The video highlights the brand’s approach to researching clients’ needs and helping them find properties that match their lifestyle and goals. Goal: Build brand awareness, establish trust, attract potential property buyers, and encourage viewers to explore the brand’s website.

  • Content Strategist
  • Social Media Manager
Portfolio Project

Brief: Create engaging video content showcasing gold jewellery to attract potential customers and highlight the brand’s luxury aesthetic. What I created: A short-form promotional video featuring a woman modelling jewellery, designed for Instagram Reels and TikTok. The video focuses on product presentation, visual appeal, and encouraging customers to explore the collection. Goal: Increase brand awareness, capture audience attention, encourage engagement, and drive potential customers to shop.

  • Content Strategist
  • Social Media Manager
Portfolio Project

Gold Jewellery Brand – Social Media Portfolio Project ✨ Developed a luxury-inspired social media content strategy for a gold jewellery brand targeting men and women. This portfolio project showcases my approach to competitor research, content planning, and creating content around relevant trends. It includes a TikTok profile setup, Instagram carousel, Facebook ad and Story, and Reels/TikTok video concepts, all designed with a consistent luxury aesthetic to showcase products, attract potential customers, and encourage engagement and sales.

  • Content Strategist
  • Social Media Manager

Work experience

Social Media Manager (Content & Strategy)Jan 2024 – Present · 2 yrs 11 mos

Created social media strategies and content for five mock brands across beauty, food, real estate, jewelry, and podcasting. Developed content pillars aligned to brand goals and audience interests/pain points, and produced posts, carousels, and short-form video concepts using Canva and CapCut. Wrote captions, hooks, and scripts for Instagram and TikTok, including short-form video concepts designed to support audience growth and engagement. Conducted competitor and trend research to identify content opportunities and built content calendars using Google Sheets, Notion, and Trello. Used Metricool for scheduling and performance/analytics review, supporting ongoing optimization of posting strategy and community engagement.

Education

le fa-If a Secondary School · Le fa-If a Secondary School2023 – 2026

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