I am a results-driven marketing and employer branding professional with a track record of delivering integrated campaigns across digital channels. I’ve led global programs, built partnerships with universities, and created compelling content for social media, intranets, and events. I thrive in cross-functional teams, turn data-driven insights into creative ideas, and enjoy shaping employee experiences and brand narratives that resonate with stakeholders and audiences alike.…

Zane Sandra Apine

I am a results-driven marketing and employer branding professional with a track record of delivering integrated campaigns across digital channels. I’ve led global programs, built partnerships with universities, and created compelling content for social media, intranets, and events. I thrive in cross-functional teams, turn data-driven insights into creative ideas, and enjoy shaping employee experiences and brand narratives that resonate with stakeholders and audiences alike.…

Available to hire

I am a results-driven marketing and employer branding professional with a track record of delivering integrated campaigns across digital channels. I’ve led global programs, built partnerships with universities, and created compelling content for social media, intranets, and events.
I thrive in cross-functional teams, turn data-driven insights into creative ideas, and enjoy shaping employee experiences and brand narratives that resonate with stakeholders and audiences alike.

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Skills

Experience Level

Work Experience

Senior Employer Branding Project Manager at Tietoevry
January 1, 2022 - Present
Managing multiple Employer Branding projects & Talent Acquisition campaigns from idea to delivery (concept, timelines, budgets, implementation), e.g. [ģeimčeindžeri], #UzLabu and “Norvēģu valodas akadēmija” – collaborating with internal teams and external partners to create social media and employer branding content; building and maintaining partnerships with universities; supporting internal communications across intranet, Workplace, and email; creating meaningful employee experiences through events; aligning initiatives with business goals and ROI.
Global Marketing Communications Specialist at Cabot Corporation
January 1, 2020 - December 31, 2022
Managing content across customer engagement channels (email, website, advertising, social media, mailings); designing and running automated marketing campaigns; planning and leading digital and in-person events; coordinating external vendors; supporting multi-channel campaigns; tracking budgets and performance; measuring effectiveness of marketing activities.
Project Consultant at Fontes
January 1, 2019 - January 1, 2020
Managed day-to-day social media content; created and implemented communication plans; designed presentations and visual materials; coordinated internal and external seminars, conferences, and events.
Project Consultant at Gateway&Partners
January 1, 2017 - January 1, 2019
Coordinated export and market research projects for international clients; designed marketing and communication materials; conducted market research and analysis; identified, evaluated and selected potential client-partners in Scandinavian countries; presented offerings to prospective partners.
External Communication Manager (Student Council) at Turiba Business University
January 1, 2016 - January 1, 2017
Led the external communication team; managed all marketing and communications for student-led conferences, seminars and events.

Education

Master's degree in Information and Communication Sciences at Riga Stradins University
January 1, 2020 - April 23, 2026
Professional Bachelor's degree in Social Management at Turiba Business University
January 1, 2015 - January 1, 2019
ERASMUS+ program at La Rochelle Business School
January 1, 2017 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services

Skills

Experience Level