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I am a versatile content strategist and copywriter with over two decades of experience crafting compelling narratives for global gaming and tech audiences. I'm adept at distilling complex ideas into clear, engaging copy—from long-form articles to sharp, conversion-driven product messaging. I write in a globally accessible style and thrive under tight deadlines and character constraints.…

Richie Shoemaker

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I am a versatile content strategist and copywriter with over two decades of experience crafting compelling narratives for global gaming and tech audiences. I'm adept at distilling complex ideas into clear, engaging copy—from long-form articles to sharp, conversion-driven product messaging. I write in a globally accessible style and thrive under tight deadlines and character constraints.…

Available to hire

I am a versatile content strategist and copywriter with over two decades of experience crafting compelling narratives for global gaming and tech audiences.

I’m adept at distilling complex ideas into clear, engaging copy—from long-form articles to sharp, conversion-driven product messaging. I write in a globally accessible style and thrive under tight deadlines and character constraints.

Skills

Copywriting

SEO Copywriting

Experience Level

Copywriting

Expert

SEO Copywriting

Expert

Language

English

Fluent

Work Experience

Games Industry Content Consultant + Copywriter at Freelance

January 1, 2024 - Present

Deliver strategic copy and content consulting, translating complex product details into clear, persuasive consumer-facing copy. Produced Debug++, a B2B indie magazine distributed to 7,000+ industry subscribers.

Editor at MCV/Develop (Data team, Business Media)

January 1, 2021 - January 1, 2024

Led the premier B2B publication for the global games industry, mastering messaging for developers and publishers worldwide. Managed the full content lifecycle for a monthly magazine solo, plus daily news under constant time pressure.

Managing Editor at WePC + Gaming Verdict (BGFG)

January 1, 2021 - January 1, 2021

Directed content for a flagship tech/gaming site, using SEO and trend data to prioritize 50+ daily stories.

Content Manager at Conqueror’s Blade + Revelation Online

January 1, 2018 - January 1, 2021

Owned all promotional and in-game content for two live-service games, acting as bridge between development, marketing, and community. Wrote and maintained in-game lore, historic texts, videoscripts, and synopses.

Content Strategist at FIFA Franchise (Multiplayer) [EA SPORTS]

January 1, 2015 - January 1, 2016

Collaborated with EA Sports’ global community teams to develop scalable content strategies for a major AAA franchise.

Editor at Games (Imagine Publishing)

January 1, 2014 - January 1, 2014

Responsible for planning, production, and delivery of a high-quality print magazine—meeting strict deadlines, budgets, and editorial standards.

Senior Editor at Red Giant Projects (Freelance and Full-time)

January 1, 2005 - January 1, 2013

Developed and managed print, digital, in-game, and online projects for various games, adapting to new audiences and styles.

Section Editor + Deputy Editor at PC Zone, Dennis Publishing

January 1, 1997 - January 1, 2002

Oversaw editorial production for the UK’s leading PC games magazine, refining content for impact and timely print schedules.