I’m a Senior Product/UX Designer with 6+ years of experience designing complex, multi-step workflows across SaaS, healthcare, government services, and mobility platforms. I turn complicated processes into simple, intuitive, accessible products that help people complete important tasks with confidence. My strengths include end-to-end UX, mobile and web design, design systems, information architecture, user research, usability testing, and accessibility (WCAG). I work closely with PMs and engineers to turn insights into clear workflows, prototypes, and polished UI. I’ve designed high-impact solutions at: TripSpark — eWallet + Intermodal Booking for thousands of riders Government of BC (Number41) — digitized licensing systems that cut processing time by 60% Enterprise SaaS platforms — dashboards, admin tools, multi-role workflows I care about clarity, inclusivity, and measurable impact. If you’re looking for a designer who can bring structure, strategy, and craft to complex product spaces, I’d love to connect.

Zahra Naeimi

I’m a Senior Product/UX Designer with 6+ years of experience designing complex, multi-step workflows across SaaS, healthcare, government services, and mobility platforms. I turn complicated processes into simple, intuitive, accessible products that help people complete important tasks with confidence. My strengths include end-to-end UX, mobile and web design, design systems, information architecture, user research, usability testing, and accessibility (WCAG). I work closely with PMs and engineers to turn insights into clear workflows, prototypes, and polished UI. I’ve designed high-impact solutions at: TripSpark — eWallet + Intermodal Booking for thousands of riders Government of BC (Number41) — digitized licensing systems that cut processing time by 60% Enterprise SaaS platforms — dashboards, admin tools, multi-role workflows I care about clarity, inclusivity, and measurable impact. If you’re looking for a designer who can bring structure, strategy, and craft to complex product spaces, I’d love to connect.

Available to hire

I’m a Senior Product/UX Designer with 6+ years of experience designing complex, multi-step workflows across SaaS, healthcare, government services, and mobility platforms. I turn complicated processes into simple, intuitive, accessible products that help people complete important tasks with confidence.
My strengths include end-to-end UX, mobile and web design, design systems, information architecture, user research, usability testing, and accessibility (WCAG). I work closely with PMs and engineers to turn insights into clear workflows, prototypes, and polished UI.
I’ve designed high-impact solutions at:
TripSpark — eWallet + Intermodal Booking for thousands of riders
Government of BC (Number41) — digitized licensing systems that cut processing time by 60%
Enterprise SaaS platforms — dashboards, admin tools, multi-role workflows
I care about clarity, inclusivity, and measurable impact.
If you’re looking for a designer who can bring structure, strategy, and craft to complex product spaces, I’d love to connect.

See more

Language

English
Fluent

Work Experience

Sr. UX/UI Designer at TripSpark Technologies
January 1, 2025 - October 27, 2025
Lead the UX/UI strategy for RidePro and NovusDR, core SaaS transportation products serving thousands of riders and agencies. Designed and launched two major features — eWallet and Intermodal Trip Booking — improving booking success rates and onboarding completion. Developed a unified Figma-based design system using atomic design and WCAG standards, reducing developer rework by 35%. Conducted end-to-end user research — interviews, usability tests, and analytics review — to validate product decisions. Collaborated with PMs and developers in Agile sprints to translate insights into user flows, wireframes, and polished UI. Presented design rationale and prototypes to leadership and stakeholders, aligning technical and UX priorities. Advocated for accessibility (WCAG 2.1 AA), ensuring inclusive experiences across desktop and mobile platforms.
UX/Service Designer at Number41 Media
January 1, 2025 - January 1, 2025
Transformed two paper-based licensing systems into digital self-service government portals, cutting manual processing by 60%. Led end-to-end UX process — research, persona creation, IA mapping, prototyping, and usability testing. Designed multi-step forms, dashboards, and workflows that simplify complex regulatory processes. Collaborated with business analysts, PMs, and developers to align user needs with policy and technical constraints. Launched new self-serve fund request workflows, empowering users to manage requests independently. Delivered stakeholder presentations, user journeys, and annotated design documentation for development teams.
UX/UI Designer at Break Down Services
January 1, 2023 - January 1, 2023
Supported the redesign of internal casting and talent management tools used by production companies across North America. Worked on workflow optimization and visual hierarchy improvements to enhance discoverability and usability. Collaborated with engineers and PMs to ensure design integrity and product consistency across responsive web interfaces.
UX/UI Designer at DMV Bazaar, Faunus, Canvello (Remote)
January 1, 2022 - January 1, 2022
Designed and optimized SaaS dashboards, e-commerce flows, and B2B platforms for tech and retail clients. Created wireframes, prototypes, and high-fidelity UIs for responsive web and mobile apps. Developed and maintained design systems and brand guides, ensuring visual and functional consistency. Collaborated with clients on UX audits, research synthesis, and usability testing to identify improvement opportunities. Collaborated with cross-functional teams to deliver features from concept through delivery, tracking impact via analytics and customer feedback.
Sr. UX/UI Designer at TripSpark Technologies
January 1, 2025 - November 14, 2025
Led the UX/UI strategy for RoD, our core SaaS transportation product serving thousands of riders and agencies. Designed and launched two major features — eWallet and Intermodal Trip Booking — improving booking success rates and onboarding completion. Developed a unified Figma-based design system using atomic design and WCAG standards, reducing developer rework by 35%. Conducted end-to-end user research (interviews, usability testing, analytics) to validate product decisions. Collaborated with product managers and engineers in Agile sprints to translate insights into user flows, wireframes, and polished UI. Presented design rationale and prototypes to leadership and stakeholders, aligning technical and UX priorities. Advocated for accessibility (WCAG 2.1 AA) to ensure inclusive experiences across desktop and mobile platforms.
Sr. UX/UI Designer at TripSpark Technologies
January 1, 2025 - November 26, 2025
Led the UX/UI strategy for RoD, the core SaaS mobility product serving thousands of riders and agencies. Designed and launched two major features — eWallet and Intermodal Trip Booking — for RoD, improving booking success rates and onboarding completion. Developed a unified Figma-based design system using atomic design and WCAG standards, reducing developer rework by 35%. Conducted end-to-end user research — interviews, usability tests, and analytics reviews — to validate product decisions. Collaborated with PMs and developers in Agile sprints to translate insights into user flows, wireframes, and polished UI. Presented design rationales and prototypes to leadership and stakeholders, aligning technical and UX priorities. Advocated for accessibility (WCAG 2.1 AA), ensuring inclusive experiences across desktop and mobile platforms.
UX/UI Designer at DMV Bazaar, Faunus, Canvello
January 1, 2022 - January 1, 2022
Designed and optimized SaaS dashboards, e-commerce flows, and B2B platforms for tech and retail clients. Created wireframes, prototypes, and high-fidelity UIs for responsive web and mobile apps. Developed and maintained design systems and brand guidelines, ensuring visual and functional consistency. Partnered with clients on UX audits, research synthesis, and usability testing to identify improvement opportunities. Collaborated with cross-functional teams to deliver features from concept through delivery, tracking impact via analytics and customer feedback.

Education

Add your educational history here.

Qualifications

Master of Arts in Visual Communication Design
January 11, 2030 - October 27, 2025
Bachelor of Arts in Visual Design
January 11, 2030 - October 27, 2025
UX Design
January 11, 2030 - October 27, 2025
UI Design
January 11, 2030 - October 27, 2025
Bachelor of Arts in Visual Design
January 11, 2030 - November 14, 2025
Master of Arts in Visual Communication Design
January 11, 2030 - November 14, 2025
Master of Arts in Visual Communication Design
January 11, 2030 - November 26, 2025
Bachelor of Arts in Visual Design
January 11, 2030 - November 26, 2025
UX Design
January 11, 2030 - November 26, 2025
UI Design
January 11, 2030 - November 26, 2025

Industry Experience

Software & Internet, Government, Transportation & Logistics, Media & Entertainment, Professional Services, Retail
    paper RoD Transit App

    My role as the UX designer was to introduce two major features to elevate RoD into a truly all-in-one mobility app: a digital wallet for cashless payments and intermodal trip booking to combine multiple transit modes in one itinerary. These features were aimed at improving convenience, reducing rider effort, and increasing confidence in using transit services.