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I'm Zara Babu, a recent MSc graduate specializing in marketing, sales, and project coordination. I thrive in corporate, startup, and nonprofit settings, driving digital campaigns, consumer outreach, and event execution with measurable results. I'm skilled in research and analytics, end-to-end project delivery, and stakeholder engagement, leveraging marketing technologies to turn insights into action.…I'm Zara Babu, a recent MSc graduate specializing in marketing, sales, and project coordination. I thrive in corporate, startup, and nonprofit settings, driving digital campaigns, consumer outreach, and event execution with measurable results. I'm skilled in research and analytics, end-to-end project delivery, and stakeholder engagement, leveraging marketing technologies to turn insights into action.

Zara Babu

Marketing Strategist, Copywriter, Content Creator, +2

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I'm Zara Babu, a recent MSc graduate specializing in marketing, sales, and project coordination. I thrive in corporate, startup, and nonprofit settings, driving digital campaigns, consumer outreach, and event execution with measurable results. I'm skilled in research and analytics, end-to-end project delivery, and stakeholder engagement, leveraging marketing technologies to turn insights into action.…I'm Zara Babu, a recent MSc graduate specializing in marketing, sales, and project coordination. I thrive in corporate, startup, and nonprofit settings, driving digital campaigns, consumer outreach, and event execution with measurable results. I'm skilled in research and analytics, end-to-end project delivery, and stakeholder engagement, leveraging marketing technologies to turn insights into action.

Available to hire

I’m Zara Babu, a recent MSc graduate specializing in marketing, sales, and project coordination. I thrive in corporate, startup, and nonprofit settings, driving digital campaigns, consumer outreach, and event execution with measurable results.

I’m skilled in research and analytics, end-to-end project delivery, and stakeholder engagement, leveraging marketing technologies to turn insights into action.

Skills

Copywriting

CRM

Experience Level

Copywriting

Expert

CRM

Intermediate

Work Experience

Sales Advisor at Virgin Media O2 Ltd.

December 1, 2023 - November 1, 2025

Exceeded weekly and quarterly sales targets with KPI scores above 90% and a 13% attachment rate for mobile and broadband. Led Apple Product Ambassador training and promotions, boosting product adoption and staff expertise. Resolved 40+ customer queries weekly using NetSuite CRM, ensuring timely account updates and contributing to high customer satisfaction. Executed POS marketing initiatives, managed attendance logs, and fulfilled keyholder responsibilities.

Product Development Consultant at Virifides Digital Ltd.

September 1, 2023 - September 1, 2023

Led market and competitor research for product passport feasibility in fresh produce logistics, applying ESG frameworks to inform feature planning. Synthesised consumer insights and presented an actionable strategy to stakeholders, steering team of five postgraduates.

Marketing & Event Volunteer at Marie Curie Charity

September 1, 2023 - September 1, 2023

Spearheaded a charity fundraising campaign, driving a 25% increase in event attendance and raising £450 (exceeding targets by 30%) through targeted social media campaigns and paid digital ads. Designed digital and print assets; built an e-portfolio to extend online engagement post-event. Managed budget, venue selection, and ticketing (Eventbrite), optimising paid promotions to achieve objectives.

Marketing Intern at Bright Network

June 1, 2023 - November 1, 2025

Developed, presented, and refined campaign concepts for Nestlé’s Quality Street, integrating research, copywriting, and audience segmentation for a real-world simulation. Collaborated on business problem-solving projects with a nationwide team, strengthening cross-functional project skills.

Associate Project Coordinator at Craftinos Technologies Ltd.

February 1, 2022 - February 1, 2022

Coordinated six projects using Jira; tracked deliverables and deadlines for a team of 10+ freelancers. Acted as primary communication channel between company leaders and developers, ensuring issue resolution and project clarity. Produced LinkedIn content reporting project milestones, boosting digital engagement and brand visibility.