I’m a product marketing and GTM candidate with experience translating customer feedback and competitive insights into clear positioning, launch plans, and measurable campaign performance. I’ve worked across funnel stages—from research and messaging to execution support—using structured learnings from sales, CRM data, and buyer needs to drive outcomes. Most recently, I’ve combined customer-facing retail experience with hands-on campaign strategy work, including building full-funnel demand and attribution reporting, as well as SaaS and AppSec-focused go-to-market strategy assessments. I bring an MSc in International Management from the University of Bath, a launch-enablement mindset, and a track record of exceeding targets while aligning stakeholders around what will move the market.…

I’m a product marketing and GTM candidate with experience translating customer feedback and competitive insights into clear positioning, launch plans, and measurable campaign performance. I’ve worked across funnel stages—from research and messaging to execution support—using structured learnings from sales, CRM data, and buyer needs to drive outcomes. Most recently, I’ve combined customer-facing retail experience with hands-on campaign strategy work, including building full-funnel demand and attribution reporting, as well as SaaS and AppSec-focused go-to-market strategy assessments. I bring an MSc in International Management from the University of Bath, a launch-enablement mindset, and a track record of exceeding targets while aligning stakeholders around what will move the market.…

Available to hire

I’m a product marketing and GTM candidate with experience translating customer feedback and competitive insights into clear positioning, launch plans, and measurable campaign performance. I’ve worked across funnel stages—from research and messaging to execution support—using structured learnings from sales, CRM data, and buyer needs to drive outcomes.

Most recently, I’ve combined customer-facing retail experience with hands-on campaign strategy work, including building full-funnel demand and attribution reporting, as well as SaaS and AppSec-focused go-to-market strategy assessments. I bring an MSc in International Management from the University of Bath, a launch-enablement mindset, and a track record of exceeding targets while aligning stakeholders around what will move the market.

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Language

Malayalam
Fluent
English
Advanced
Hindi
Intermediate
French
Beginner
Dutch
Beginner

Work Experience

Sales Advisor & Apple Product Champion at Virgin Media O2
December 1, 2023 - January 31, 2026
Served as an in-store Apple product champion, translating global launch messaging into store briefings and team training ahead of product releases. Tracked recurring customer objections and post-launch feedback to structure voice-of-customer insights for store leadership. Compiled year-on-year launch-week sales data and reported findings to store leadership. Used NetSuite CRM account history and behavior to personalize recommendations and support conversions, maintaining a 13% attachment rate against a 7% regional average and a peak advisor scorecard of 97%.
Student Consultant, Market Research at Virifides Digital (University of Bath Practice Track)
June 1, 2023 - September 30, 2023
Benchmarked seven competing SaaS platforms on positioning, traceability features, and gaps in their offerings. Evaluated ESG and sustainability metrics for commercial relevance to a Digital Product Passport solution. Analyzed buyer requirements across fresh produce supply chains to identify purchase drivers and key market gaps. Recommended repositioning from a generic sustainability platform to a supply chain intelligence platform based on research. Presented product positioning strategy, competitive benchmarking, and capability recommendations to executive leadership.
Student Consultant, Campaign Strategy at Marie Curie UK (University of Bath Practice Track)
June 1, 2023 - September 30, 2023
Led a six-person team delivering a fundraising campaign across social, WhatsApp, ticketing, and venue partnerships. Built WhatsApp as the primary conversion channel, prioritizing peer trust and high-intent touchpoints. Managed a £50 paid social campaign through the venue marketing team, reaching 3,700+ accounts at £4.73 cost per lead. Sold 62 tickets (55% above target) and raised £326 (63% above fundraising goal), achieving 650% ROAS. Wrote attribution reporting analyzing channel drop-off, CPL, and conversion efficiency.
Associate Project Coordinator at Craftinos Technologies Pvt. Ltd.
January 1, 2022 - March 1, 2022
Coordinated timelines and deliverables across website and app development projects, keeping design and delivery teams aligned. Tracked milestones and relayed client feedback to keep strategy and delivery in sync. Supported issue tracking and follow-through in a small founding-stage team. Self-onboarded to Jira and supported task-tracking workflows without formal training.

Education

Master of Science in International Management at University of Bath
September 1, 2022 - January 1, 2024
Bachelor of Commerce (Finance and Taxation) at Mahatma Gandhi University
July 1, 2018 - August 1, 2021

Qualifications

Google Analytics (GA4)
January 11, 2030 - September 21, 2026
Google Fundamentals of Digital Marketing
June 11, 2024 - September 21, 2026

Industry Experience

Telecommunications, Non-Profit Organization, Professional Services, Education, Software & Internet, Media & Entertainment, Computers & Electronics, Retail

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