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I am a Creative Leader and Performance Creative Strategist with a background in Occupational Therapy. I combine behavioural insight with data-driven creative to drive growth. I founded The Safe Yard, scaling a womens safety and self-defence mission-led startup into a nationally recognised D2C brand. Now I lead creative at BlocOut, owning strategy and execution across paid, organic, and full-funnel campaigns, with accountability for Meta performance and creative OKRs.…I am a Creative Leader and Performance Creative Strategist with a background in Occupational Therapy. I combine behavioural insight with data-driven creative to drive growth. I founded The Safe Yard, scaling a womens safety and self-defence mission-led startup into a nationally recognised D2C brand. Now I lead creative at BlocOut, owning strategy and execution across paid, organic, and full-funnel campaigns, with accountability for Meta performance and creative OKRs.

Zara Campbell-Moore

Creative Director, Content Creator, Brand Strategist, +1

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I am a Creative Leader and Performance Creative Strategist with a background in Occupational Therapy. I combine behavioural insight with data-driven creative to drive growth. I founded The Safe Yard, scaling a womens safety and self-defence mission-led startup into a nationally recognised D2C brand. Now I lead creative at BlocOut, owning strategy and execution across paid, organic, and full-funnel campaigns, with accountability for Meta performance and creative OKRs.…I am a Creative Leader and Performance Creative Strategist with a background in Occupational Therapy. I combine behavioural insight with data-driven creative to drive growth. I founded The Safe Yard, scaling a womens safety and self-defence mission-led startup into a nationally recognised D2C brand. Now I lead creative at BlocOut, owning strategy and execution across paid, organic, and full-funnel campaigns, with accountability for Meta performance and creative OKRs.

Available to hire

I am a Creative Leader and Performance Creative Strategist with a background in Occupational Therapy. I combine behavioural insight with data-driven creative to drive growth. I founded The Safe Yard, scaling a womens safety and self-defence mission-led startup into a nationally recognised D2C brand.

Now I lead creative at BlocOut, owning strategy and execution across paid, organic, and full-funnel campaigns, with accountability for Meta performance and creative OKRs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Marketing Manager at Duddy Group Ltd

February 21, 2023 - November 20, 2023

Led marketing strategy and campaigns for the CLUB brand across digital channels, improving engagement and brand presence.

Founder & Creative Director at The Safe Yard Ltd

January 1, 2022 - February 28, 2023

Founded and built a women's safety and wellbeing brand from the ground up; created branding, messaging, and digital content; achieved global reach on social platforms including TikTok.

Freelance Digital Content & Growth Strategist at Self-Employed

April 1, 2020 - Present

Developed and executed audience-first social and content strategies for diverse clients across Instagram, TikTok, Facebook; created high-quality, authentic storytelling; built and grew social accounts.

Creative Lead at BlocOut

July 1, 2025 - Present

Owns end-to-end creative strategy across paid, organic, and full-funnel campaigns; accountable for Meta performance and creative OKRs; cross-functional collaboration to scale output.