Head of Marketing at 2300

Built and scaled a modern B2B marketing function, introducing data-driven growth strategies, processes, and cross-functional collaboration frameworks. Led global product and brand positioning, go-to-market for new products, and expansion into new markets and customer segments. Defined and evolved value propositions, ICPs, and messaging/narrative frameworks to set direction across campaigns, sales enablement, and digital channels. Built and scaled a full-funnel engine combining always-on programs and ABM, driving a reported 84% increase in MQLs and 430% increase in target account engagement. Partnered with executive leadership to align Marketing, Sales, and Product around predictable pipeline, commercial outcomes, and long-term growth.

Head of Marketing at CoMcores

Spearheaded global SaaS product marketing strategy and go-to-market launches across multiple regions and market segments. Defined product positioning, ICPs, and messaging frameworks for consistent, differentiated value propositions across markets. Championed demand generation programs tightly aligned with sales priorities, generating increased MQLs and SQLs and improving conversion rate by 20%. Created sales enablement frameworks including pitch narratives, objection handling materials, and competitive positioning tools for complex B2B sales cycles. Led complex cross-functional initiatives to scale marketing operations and drive enterprise growth.