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Hello! I'm a Media Manager with over a decade of experience in crafting and executing high-impact digital marketing campaigns for global brands. My focus is on utilizing data-driven insights to optimize strategies and enhance ROI. I'm passionate about collaborating with teams to achieve exceptional results. In my journey, I've mastered various digital platforms and have honed my skills in stakeholder communication and team leadership. I'm now looking forward to new challenges as I transition to a new location.…Hello! I'm a Media Manager with over a decade of experience in crafting and executing high-impact digital marketing campaigns for global brands. My focus is on utilizing data-driven insights to optimize strategies and enhance ROI. I'm passionate about collaborating with teams to achieve exceptional results. In my journey, I've mastered various digital platforms and have honed my skills in stakeholder communication and team leadership. I'm now looking forward to new challenges as I transition to a new location.

ZARA ISABEL LUGO VARGAS

Digital Marketer, Marketing Strategist, Social Media Manager

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Hello! I'm a Media Manager with over a decade of experience in crafting and executing high-impact digital marketing campaigns for global brands. My focus is on utilizing data-driven insights to optimize strategies and enhance ROI. I'm passionate about collaborating with teams to achieve exceptional results. In my journey, I've mastered various digital platforms and have honed my skills in stakeholder communication and team leadership. I'm now looking forward to new challenges as I transition to a new location.…Hello! I'm a Media Manager with over a decade of experience in crafting and executing high-impact digital marketing campaigns for global brands. My focus is on utilizing data-driven insights to optimize strategies and enhance ROI. I'm passionate about collaborating with teams to achieve exceptional results. In my journey, I've mastered various digital platforms and have honed my skills in stakeholder communication and team leadership. I'm now looking forward to new challenges as I transition to a new location.

Available to hire

Hello! I’m a Media Manager with over a decade of experience in crafting and executing high-impact digital marketing campaigns for global brands. My focus is on utilizing data-driven insights to optimize strategies and enhance ROI. I’m passionate about collaborating with teams to achieve exceptional results. In my journey, I’ve mastered various digital platforms and have honed my skills in stakeholder communication and team leadership. I’m now looking forward to new challenges as I transition to a new location.

Skills

Google Ads

Experience Level

Google Ads

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Portuguese

Fluent

Work Experience

Media Planner at Mediaplus Alma

November 1, 2024 - Present

Lead media planning for BMW Iberia, managing an €800K+ annual budget across digital channels and maintaining direct client communication to align strategy with business goals. Designed multi-platform campaigns, increasing brand engagement by 38%. Collaborated with creative, operations, and analytics teams to optimize performance.

Senior Account Executive at GroupM

June 1, 2023 - October 1, 2024

Served as a social media strategist for clients in home appliances and pharmaceuticals, coordinating cross-team efforts to ensure campaigns met performance KPIs. Conducted audits and market research.

Senior Advertising Consultant at Making Science

September 1, 2022 - June 1, 2023

Designed innovation projects and data-driven strategies for global clients such as Santander, MAPFRE, and Laphroaig, boosting ROI by up to 15%. Created scalable campaign frameworks and success cases, reducing reporting time by 40%. Built dynamic GA4 and Data Studio dashboards.

Paid Social Manager at Dentsu Aegis Network

December 1, 2020 - September 1, 2022

Managed the Paid Social team, leading strategies for major brands such as Sephora. Improved ROAS by 33% through creative testing, audience segmentation, and advanced solutions, while also mentoring the social media team.

Marketing Expert / Global Marketing Solutions at META

September 1, 2018 - December 1, 2020

Guided SMBs and marketing agencies in optimizing Meta Ads and led workshops on best practices to enhance client results and product adoption.