Enterprise treasury and cash management SaaS serving global organizations and financial teams. Established UX quality practices (UX review process, usability review board, scalable design system) to improve implementation quality and design consistency. Led UX initiatives across Daily Cash Management, Treasury, Sanctions Screening, and Master Data, simplifying complex workflows for enterprise users. Conducted user interviews and customer workshops with enterprise clients (e.g., Paulig, Kone, Valmet), translating insights into product and UX roadmap decisions. Utilized AI-assisted design workflows using ChatGPT, Claude, and Copilot to accelerate solution validation, increase design velocity, and support faster decision-making. Drove measurable improvements including 1.8x registration growth, 4.5x returning user increase, 58% reduction in server resource consumption, and 86% customer satisfaction rate.

Product Designer & Consultant at Nordantia

October 1, 2021 - October 1, 2023

Food ordering and restaurant management platform connecting customers and restaurants via dedicated consumer and merchant platforms. Collaborated with founders and stakeholders to define product direction and improve customer and restaurant experiences across a two-sided food ordering marketplace. Redesigned onboarding, user management, and restaurant management experiences, contributing to a 1.8x increase in registrations and a 4.5x increase in returning users. Improved platform performance and usability, reducing server resource consumption by 58% and achieving an 86% customer satisfaction rate.

Product Designer at Vistaapp

October 1, 2019 - October 1, 2021

Digital product consultancy and software agency delivering solutions across multiple industries. Designed an end-to-end cryptocurrency exchange platform that served as a blueprint for subsequent projects, accelerating delivery speed and increasing the client base by 3.4x (from 5 to 17) in three months. Led and mentored a team of 4 designers, enhancing productivity through strategic guidance aligned with project goals and company objectives. Led end-to-end product design for B2C and C2C platforms across fintech, e-commerce, IoT, and service marketplaces, focusing on conversion, engagement, and customer retention.

Product Design Trainee at Khro 450

April 1, 2019 - October 1, 2019

Automotive marketplace platform connecting individual car sellers with professional dealerships through consumer and dealer-facing experiences. Conducted user research, usability testing, and information architecture activities to support the design of a two-sided automotive marketplace.