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Digital Marketing Specialist focused on paid media, content strategy, and social media growth. I’ve worked with brands across beauty, wellness, healthcare, retail, and lifestyle, creating content and campaigns that drive real results—including increasing conversions by up to 60% and engagement by ~40%. I specialize in Meta Ads, content creation (Reels, TikTok, posts), and developing strategies that connect with the right audience. I also collaborate with designers, influencers, and teams to execute campaigns aligned with brand goals. I use data, creativity, and AI tools to optimize performance and deliver measurable growth.…Digital Marketing Specialist focused on paid media, content strategy, and social media growth. I’ve worked with brands across beauty, wellness, healthcare, retail, and lifestyle, creating content and campaigns that drive real results—including increasing conversions by up to 60% and engagement by ~40%. I specialize in Meta Ads, content creation (Reels, TikTok, posts), and developing strategies that connect with the right audience. I also collaborate with designers, influencers, and teams to execute campaigns aligned with brand goals. I use data, creativity, and AI tools to optimize performance and deliver measurable growth.

Zarina Paola Tapia Lora

Brand Strategist, Content Strategist, Growth Marketer, +3

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Digital Marketing Specialist focused on paid media, content strategy, and social media growth. I’ve worked with brands across beauty, wellness, healthcare, retail, and lifestyle, creating content and campaigns that drive real results—including increasing conversions by up to 60% and engagement by ~40%. I specialize in Meta Ads, content creation (Reels, TikTok, posts), and developing strategies that connect with the right audience. I also collaborate with designers, influencers, and teams to execute campaigns aligned with brand goals. I use data, creativity, and AI tools to optimize performance and deliver measurable growth.…Digital Marketing Specialist focused on paid media, content strategy, and social media growth. I’ve worked with brands across beauty, wellness, healthcare, retail, and lifestyle, creating content and campaigns that drive real results—including increasing conversions by up to 60% and engagement by ~40%. I specialize in Meta Ads, content creation (Reels, TikTok, posts), and developing strategies that connect with the right audience. I also collaborate with designers, influencers, and teams to execute campaigns aligned with brand goals. I use data, creativity, and AI tools to optimize performance and deliver measurable growth.

Available to hire

Digital Marketing Specialist focused on paid media, content strategy, and social media growth. I’ve worked with brands across beauty, wellness, healthcare, retail, and lifestyle, creating content and campaigns that drive real results—including increasing conversions by up to 60% and engagement by ~40%.

I specialize in Meta Ads, content creation (Reels, TikTok, posts), and developing strategies that connect with the right audience. I also collaborate with designers, influencers, and teams to execute campaigns aligned with brand goals. I use data, creativity, and AI tools to optimize performance and deliver measurable growth.

Skills

Brand Identity

Copywriting

Facebook Ads

Experience Level

Brand Identity

Expert

Copywriting

Expert

Facebook Ads

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Bilingual Customer Service & Case Management at ALORICA

January 1, 2020 - December 31, 2024

Managed bilingual customer support (English and Spanish), handling technical issues, sales inquiries, and critical case resolutions. Documented and tracked case performance via Salesforce CRM, contributing to performance monitoring and service optimization.

Commercial Management, Sales Analysis & Strategic Marketing Support at FER SAN

January 1, 2023 - December 31, 2025

Monitored daily B2B/B2C sales performance, tracked quotes (national and international), and supported revenue visibility across the negotiation pipeline. Analyzed sales data using JD Edwards (Oracle), BI Publisher, and Excel to generate executive reports for strategic decision-making. Implemented internal monitoring controls that reduced operational and billing errors by ~40%, improving accuracy and efficiency. Evaluated customer satisfaction surveys and provided actionable recommendations to enhance the customer experience. Led development of commercial materials (catalogues, corporate presentations, and structured sales scripts) aligned with brand positioning.

Independent Marketing & Brand Strategy Consultant at Independent

January 1, 2022 - December 31, 2023

Developed strategic brand positioning for small businesses and personal brands through market research and value proposition design. Created growth strategies integrating brand identity, commercial messaging, and content planning. Designed visual identity systems and executive presentations aligned with revenue and positioning objectives. Structured sales follow-up processes to strengthen customer retention and brand credibility.

Marketing Strategy Analyst at FERSAN

January 1, 2023 - Present

Analyzed B2B/B2C sales data to identify revenue drivers, customer behavior, and conversion opportunities using CRM systems. Executed marketing initiatives and content strategies to improve brand positioning, engagement, and conversions across digital channels. Directed development of marketing and sales assets with designers and external vendors to ensure brand consistency and conversion-focused messaging. Managed website content, visuals, and product information for corporate platforms, ensuring accuracy and a seamless user experience. Led promotional budgets and supplier coordination for marketing materials and corporate initiatives, driving cost control and timely execution; led process optimization initiatives, reducing operational errors by 40% and improving overall workflow performance.

Digital Marketing Specialist

January 1, 2023 - Present

Managed 5+ brand accounts across fashion, beauty, wellness, healthcare, retail, and agro-industrial sectors; oversaw content, campaigns, and performance. Planned and optimized Meta Ads campaigns (Facebook Ads), improving conversions up to 60% across digital channels; developed content strategies across Reels, TikTok, and static posts, increasing engagement by approximately 40%; leveraged AI tools (ChatGPT, Gemini) to streamline content ideation, generate high-performing copy, and improve campaign execution workflows. Collaborated with designers, photographers, influencers, and external partners to execute campaigns and produce marketing and promotional content.