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I'm Žarko Živković, a marketing leader focused on B2B SaaS growth, demand generation, and inbound systems across enterprise and mid-market. I design full-funnel GTM and AI-enabled discovery strategies that accelerate pipeline and align marketing with sales across global markets. I thrive on cross-functional collaboration, turning complex products into clear acquisition engines, and redefining SEO and AI as revenue levers. Over 19+ years, I’ve led SEO, content, product marketing, SDR, and engineering teams to drive measurable pipeline impact. I build scalable growth programs, optimize funnel velocity, and partner with executives to create data-driven, revenue-focused marketing that works across geo regions and multi-product ecosystems.…I'm Žarko Živković, a marketing leader focused on B2B SaaS growth, demand generation, and inbound systems across enterprise and mid-market. I design full-funnel GTM and AI-enabled discovery strategies that accelerate pipeline and align marketing with sales across global markets. I thrive on cross-functional collaboration, turning complex products into clear acquisition engines, and redefining SEO and AI as revenue levers. Over 19+ years, I’ve led SEO, content, product marketing, SDR, and engineering teams to drive measurable pipeline impact. I build scalable growth programs, optimize funnel velocity, and partner with executives to create data-driven, revenue-focused marketing that works across geo regions and multi-product ecosystems.

Žarko Živković

Growth Marketer, Product Marketer, Marketing Strategist, +3

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I'm Žarko Živković, a marketing leader focused on B2B SaaS growth, demand generation, and inbound systems across enterprise and mid-market. I design full-funnel GTM and AI-enabled discovery strategies that accelerate pipeline and align marketing with sales across global markets. I thrive on cross-functional collaboration, turning complex products into clear acquisition engines, and redefining SEO and AI as revenue levers. Over 19+ years, I’ve led SEO, content, product marketing, SDR, and engineering teams to drive measurable pipeline impact. I build scalable growth programs, optimize funnel velocity, and partner with executives to create data-driven, revenue-focused marketing that works across geo regions and multi-product ecosystems.…I'm Žarko Živković, a marketing leader focused on B2B SaaS growth, demand generation, and inbound systems across enterprise and mid-market. I design full-funnel GTM and AI-enabled discovery strategies that accelerate pipeline and align marketing with sales across global markets. I thrive on cross-functional collaboration, turning complex products into clear acquisition engines, and redefining SEO and AI as revenue levers. Over 19+ years, I’ve led SEO, content, product marketing, SDR, and engineering teams to drive measurable pipeline impact. I build scalable growth programs, optimize funnel velocity, and partner with executives to create data-driven, revenue-focused marketing that works across geo regions and multi-product ecosystems.

Available to hire

I’m Žarko Živković, a marketing leader focused on B2B SaaS growth, demand generation, and inbound systems across enterprise and mid-market. I design full-funnel GTM and AI-enabled discovery strategies that accelerate pipeline and align marketing with sales across global markets. I thrive on cross-functional collaboration, turning complex products into clear acquisition engines, and redefining SEO and AI as revenue levers.

Over 19+ years, I’ve led SEO, content, product marketing, SDR, and engineering teams to drive measurable pipeline impact. I build scalable growth programs, optimize funnel velocity, and partner with executives to create data-driven, revenue-focused marketing that works across geo regions and multi-product ecosystems.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Serbian

Fluent

English

Fluent

Work Experience

Director of Marketing Programs (AI, SEO & Growth) at Device42 (A Freshworks Company)

October 1, 2025 - Present

Remote lead AI-driven marketing strategy, AI-era discoverability (AEO) across LLM-driven platforms; oversaw migration and governance initiatives (Device42 -> Freshworks), content consolidation, and risk framework. Led cross-functional collaboration across Marketing, Product, SDR, Web, and Engineering to align GTM and pipeline impact.

Director of Marketing Programs at Device42

October 1, 2022 - September 30, 2025

Led global demand generation, SEO and inbound growth across a high-velocity SaaS ecosystem. Managed 600 SQLs/month and 15,000 MQLs/year; contributed to $30M+ in pipeline growth. Built an inbound engine (content, paid search, SDR) and established unified funnel reporting and governance.

Head of Demand Generation at Insightful (formerly Workpuls)

January 1, 2021 - December 31, 2022

Owned end-to-end demand generation during a period of rapid growth, product expansion, and a full-scale rebrand. Built inbound and paid channels, improved funnel velocity and lead quality. Designed forecasting dashboards and attribution logic; partnered with Sales and Product to sharpen messaging and accelerate throughput.

Owner & Director at PM Z Digital

January 1, 2016 - Present

Serbia-based boutique growth and SEO consultancy supporting SaaS and e-commerce brands across US, EU, and Australia.

Head of Demand Generation at Device42

January 1, 2016 - December 31, 2021

Owned all demand and lead generation functions across inbound, organic, paid, ABM, and SDR channels. Drove multi-year growth through SEO, paid media, and high-impact ABM initiatives. Built early inbound engine (content strategy, technical SEO foundation, paid search, lifecycle workflows); established multi-channel attribution.

SEO Consultant at Dejan SEO

January 1, 2010 - December 31, 2015

Led enterprise SEO campaigns and content strategy for major clients; oversaw training and client communications.

Founder & SEO Consultant at Practical SEO

January 1, 2009 - Present

Founded and scaled an SEO consultancy focusing on technical SEO, content strategy, and inbound growth for hundreds of clients in SaaS, e-commerce, and enterprise sectors.

SEO Consultant (Freelance) at Self-Employed

January 1, 2007 - December 31, 2015

Provided freelance SEO services focused on technical SEO, content strategy, and inbound growth for hundreds of clients.