Social Media Manager at Freelance

Managed organic and paid social content for multiple brand accounts across Instagram, Facebook, and LinkedIn. Planned and executed monthly content calendars, scheduled posts via Buffer, and maintained consistent brand voice and visuals. Supported creative direction for ads and organic assets, collaborating with designers to align messaging with brand strategy.

Meta Ads Manager & Creative Strategist at Invelo Agency

Wrote high-converting short-form paid social ad scripts (UGC-style, influencer-style, testimonial-focused) for Meta and TikTok campaigns. Developed creative concepts and briefs for paid acquisition; directed video editors and graphic designers to execute the vision; ensured assets were built to convert. Researched influencer and UGC content trends and adapted winning hooks/ formats for paid acquisition campaigns. Managed end-to-end Meta ad campaigns across Facebook and Instagram—campaign setup, audience targeting, budget pacing, and performance optimization for brand and e-commerce clients. Ran structured creative testing cycles to analyze, identify winning creatives, and iterate scripts/briefs to scale results.

Freelance Amazon Brand Manager at Self-Employed

Worked with a diverse range of clients to build, manage, and grow their Amazon businesses, delivering tailored strategies that improved product visibility and boosted sales.

Social Media Manager at Self-Employed

Managed social media accounts for multiple brands across platforms, ensuring consistent brand voice and visual identity. Developed and maintained monthly content calendars, created engaging content, and monitored performance metrics to optimize strategies.