I'm a Google Ads and Performance Marketing Specialist with 3 years of agency experience, currently the lead Google Ads Media Buyer & Strategist at Creators Collective, a remote agency serving US clients. My core is full-funnel Google Ads; Search, Performance Max, Local Service Ads, and YouTube, managed end to end: account builds, ad copy, conversion and call tracking (GA4, GTM), bidding, budget pacing, and optimization. I run a multi-client portfolio and own each client relationship directly, from monthly reporting to the day-to-day decisions. Before this, I was Paid Media Manager at Mass Reach, a London based agency. Alongside the campaign work I've built the systems around it; SOPs, clean account structures, and clear reporting and collaborated closely with SEO, creative, and web development teams. Google is my core depth, with Meta as a complementary area I'm actively expanding.…

Zawadi Irungu

I'm a Google Ads and Performance Marketing Specialist with 3 years of agency experience, currently the lead Google Ads Media Buyer & Strategist at Creators Collective, a remote agency serving US clients. My core is full-funnel Google Ads; Search, Performance Max, Local Service Ads, and YouTube, managed end to end: account builds, ad copy, conversion and call tracking (GA4, GTM), bidding, budget pacing, and optimization. I run a multi-client portfolio and own each client relationship directly, from monthly reporting to the day-to-day decisions. Before this, I was Paid Media Manager at Mass Reach, a London based agency. Alongside the campaign work I've built the systems around it; SOPs, clean account structures, and clear reporting and collaborated closely with SEO, creative, and web development teams. Google is my core depth, with Meta as a complementary area I'm actively expanding.…

Available to hire

I’m a Google Ads and Performance Marketing Specialist with 3 years of agency experience, currently the lead Google Ads Media Buyer & Strategist at Creators Collective, a remote agency serving US clients.

My core is full-funnel Google Ads; Search, Performance Max, Local Service Ads, and YouTube, managed end to end: account builds, ad copy, conversion and call tracking (GA4, GTM), bidding, budget pacing, and optimization. I run a multi-client portfolio and own each client relationship directly, from monthly reporting to the day-to-day decisions.

Before this, I was Paid Media Manager at Mass Reach, a London based agency. Alongside the campaign work I’ve built the systems around it; SOPs, clean account structures, and clear reporting and collaborated closely with SEO, creative, and web development teams. Google is my core depth, with Meta as a complementary area I’m actively expanding.

See more

Language

English
Fluent
Swahili
Fluent

Work Experience

Lead Google Ads / PPC Strategist at Creators Collective
August 1, 2024 - April 1, 2026
Lead Google Ads / PPC strategist for a multi-client automotive marketing agency serving wrap, tint, PPF, ceramic coating, glass, and detailing businesses across the US. Doubled Honolulu Exotics' monthly revenue to ~$80K with $30K rebooked in PPF for the following month; 68% gross-sales growth and 32% net-sales growth in a slow December. Helped Cars Renewed scale from $1.13M (2024) to over $2M (2025), positioning for a $3.5M target in 2026 and expansion to two satellite locations. Drove additional wins for other clients achieving best-ever revenue months and hitting revenue guarantees.
Paid Media Manager at Mass Reach
April 1, 2023 - July 1, 2024
Designed, developed, and executed high-performing Google Ads and Meta Ads campaigns for UK B2B and ecommerce clients, driving ROI through strategic media planning and optimization. Increased ad spend from $40k/month to $300k/month, generating over $1M in sales. Conducted extensive funnel and landing-page split testing, tripling conversion rates. Set up and audited tracking (GA4, GTM, conversion events, call tracking) and built Looker Studio dashboards. Coordinated with creative, content, email, and CRO teams via Asana to deliver cohesive multi-channel strategies and provided clear monthly performance reporting to clients.

Education

Add your educational history here.

Qualifications

Google Ads — Search Certification
January 11, 2030 - June 17, 2026
Google Ads — Shopping Certification
January 11, 2030 - June 17, 2026
Google Analytics (GA4) Certification
January 11, 2030 - June 17, 2026
Google Tag Manager Certification
January 11, 2030 - June 17, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Other