Chief Operating Officer with over 18 years of strategic experience in the communication and digital marketing sector, specialized in operational optimization, digital transformation, and sustainable business growth. I am dedicated to creating value for clients and collaborators, contributing to positioning companies as market leaders through innovative strategies and a sustainability-driven approach. I have steered daily operations, managed cross-functional teams, and aligned resources with strategic goals to drive efficiency and growth. My work spans digital transformation, content strategy, integrated campaigns, and sustainability-focused initiatives that strengthen brand positioning and value for clients.

Lorenzo Zazzini

Chief Operating Officer with over 18 years of strategic experience in the communication and digital marketing sector, specialized in operational optimization, digital transformation, and sustainable business growth. I am dedicated to creating value for clients and collaborators, contributing to positioning companies as market leaders through innovative strategies and a sustainability-driven approach. I have steered daily operations, managed cross-functional teams, and aligned resources with strategic goals to drive efficiency and growth. My work spans digital transformation, content strategy, integrated campaigns, and sustainability-focused initiatives that strengthen brand positioning and value for clients.

Available to hire

Chief Operating Officer with over 18 years of strategic experience in the communication and digital marketing sector, specialized in operational optimization, digital transformation, and sustainable business growth. I am dedicated to creating value for clients and collaborators, contributing to positioning companies as market leaders through innovative strategies and a sustainability-driven approach.
I have steered daily operations, managed cross-functional teams, and aligned resources with strategic goals to drive efficiency and growth. My work spans digital transformation, content strategy, integrated campaigns, and sustainability-focused initiatives that strengthen brand positioning and value for clients.

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Language

Italian
Fluent
English
Advanced

Work Experience

Chief Operating Officer at Pil communication
January 1, 2017 - November 1, 2024
I was responsible for the agency's daily operations. I managed and optimized business processes, coordinating the operational departments to ensure efficiency and productivity. I worked closely with the CEO, supporting him in defining strategies and ensuring that business objectives were met through effective management of resources and operational activities.
General Manager at Pil communication
January 1, 2014 - December 1, 2016
I was responsible for the agency's daily operations. I supervised and coordinated various departments, defined strategies, and managed resources to optimally achieve business objectives. As a point of reference for leadership, I made strategic and operational decisions to ensure the smooth functioning and growth of the agency.
Head of Digital at Pil communication
January 1, 2009 - December 1, 2013
I was responsible for the agency's digital strategy. I managed and coordinated all activities related to digital marketing, technological transformation, and online innovation. I developed and implemented digital strategies to improve visibility, engagement, and performance for both clients and the agency, using tools such as web marketing, SEO, social media, and data analysis. I held a leadership role, supervising a team and working closely with other business functions to ensure that results were achieved on time and within budget.
Senior Account Manager at Pil communication
October 1, 2006 - December 1, 2008
I was responsible for managing and developing relationships with the agency's key clients. I focused on understanding the clients' needs, offering tailored solutions, and continuously monitoring the progress of projects and negotiations.

Education

Diploma at ITT G. e M. Montani di Fermo
September 1, 1996 - June 1, 2002

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Travel & Hospitality