Available to hire
I’m Casian Zbant, a Social Media Manager, Content Creator, Video Editor and Content Strategist with an automotive background. I built the ZBANTCASIAN personal brand to 240K+ followers and 150M+ organic video views across Instagram, TikTok, Facebook and YouTube by turning practical dealership knowledge into platform-native short-form content.
I can own the full workflow end-to-end—from strategy, hooks and scripts to filming, AI-assisted video workflows, publishing, analytics and optimization. I’ve also expanded into B2B social media management and content production for automotive, real estate, and automotive parts/accessories brands.
Experience Level
Expert
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Intermediate
Language
Romanian, Moldavian, Moldovan
Fluent
English
Advanced
Italian
Advanced
Work Experience
Social Media Manager & B2B Content Producer (Freelance / PFA)
January 1, 2025 - PresentManage end-to-end social media and content production for 5+ brands across automotive, real estate, automotive parts/accessories and related services. Own strategy, ideation, scripting, filming, editing, AI-assisted video workflows, publishing, performance analysis and continuous optimization. Create high-volume short-form content focused on reach, retention, brand awareness, lead generation and conversion while adapting concepts to client/audience/platform. Selected clients include AGA Auto, Auto.Onetiu, Timis Imobiliar / Ciprian, Make Auto Part, Plus Auto Trade / PTC Auto and CarVertical.
Social Media Manager & Content Creator at ZBANTCASIAN – Personal Brand / Self-Employed
January 1, 2025 - PresentBuilt and managed a personal brand across Instagram, TikTok, Facebook and YouTube, reaching 240,000+ combined followers and 120M+ organic video views. Created and edited 2,000+ short-form videos, including 900+ professionally produced pieces of content. Responsible for content strategy, creative concepts, scripting, filming, directing, video editing, publishing and performance analysis. Developed organic social media campaigns and branded content for automotive and other businesses, with a strong focus on audience growth, engagement, lead generation and high-performing short-form content.
Content Creator & Personal Brand (ZBANTCASIAN)
January 1, 2023 - PresentBuilt a cross-platform audience of 240K+ followers and generated 150M+ organic video views through consistent, platform-native short-form content. Developed hands-on expertise in editing, filming, content strategy, creative direction, audience development and analytics. Produced and edited thousands of videos, including branded and sponsored content, translating attention into trust, community and commercial opportunities.
Automotive Sales, Social Media & Content Specialist at Danoveauto
January 1, 2012 - December 31, 2020Built a foundation in automotive sales and customer communication, including vehicle presentation, positioning, negotiation and the end-to-end buyer journey. Expanded into social media and video creation for promotional content, combining dealership expertise with content designed to attract, educate and convert automotive customers.
Automotive Sales & Vehicle Acquisition at Autoglobus
January 1, 2011 - December 31, 2011Worked in automotive sales supporting customers through vehicle selection, presentation and the sales process. Gained early experience in vehicle acquisition and evaluation, including stock understanding, market positioning and customer needs.
Education
Qualifications
Industry Experience
Media & Entertainment, Real Estate & Construction, Computers & Electronics, Financial Services, Professional Services, Transportation & Logistics, Other, Retail
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