Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Junior Digital Marketer at Digital Shift
January 1, 2023 - November 1, 2025Implemented data-driven optimizations for Meta campaigns, resulting in improved CTR and CPC, significantly boosting overall campaign performance. Created 20+ video and image ads creatives tailored to different audience segments. Executed A/B testing strategies to identify top-performing creatives and scale winning variations. Implemented GA4 tracking and analyzed user behavior, including traffic, engagement, and outbound click performance. Built and optimized landing pages to improve user experience and conversion flow.
Digital Marketing & Content Assistant at Law Depot
January 1, 2022 - January 1, 2023Created high-converting video, image, and copy assets tailored to audiences segments and funnel stages. Executed Meta ads campaigns, including setup, structuring, and creative deployment. Analyzed campaign performance (CTR, CPC, engagement) to inform optimization decisions.
Education
Diploma in Management System at CDI College
April 1, 2016 - November 1, 2018Diploma at CDI College Edmonton, Alberta
April 1, 2016 - November 1, 2018Qualifications
Google Foundations of Digital Marketing & E-commerce
February 1, 2026 - March 1, 2026Introduction to Digital Marketing
February 1, 2026 - March 1, 2026HomeGym Starter — Performance Marketing Case Study
January 1, 2026 - February 1, 2026HomeGym Starter (Personal Brand / E-commerce Project)
January 1, 2026 - February 1, 2026Google Foundations of Digital Marketing & E-commerce
February 1, 2026 - March 1, 2026IBM Introduction to Digital Marketing
February 1, 2026 - March 1, 2026IBM Projects HomeGym Starter — Performance Marketing Case Study
January 1, 2026 - February 1, 2026HomeGym Starter (Personal Brand / E-commerce Project)
January 1, 2026 - February 1, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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