I’m Muhammad Zeeshan, a strategic marketing and business growth leader based in Karachi, with 10+ years of experience driving brand strategy, customer acquisition, and digital transformation across banking, financial services, media, and creative industries. I partner closely with executive leadership to build go-to-market and brand engagement frameworks that help organizations expand, improve campaign efficiency, and grow measurable business outcomes. In my current role at Studio86, I lead a 65+ member cross-functional team and oversee enterprise integrated marketing communications, CRM initiatives, and large multi-channel campaigns with budgets exceeding PKR 250M. I also shape executive client relationships—from strategic pitches to long-term business frameworks—ensuring world-class execution through data-driven marketing, analytics/BI, and automation-focused customer lifecycle management.…

Muhammad Zeeshan

I’m Muhammad Zeeshan, a strategic marketing and business growth leader based in Karachi, with 10+ years of experience driving brand strategy, customer acquisition, and digital transformation across banking, financial services, media, and creative industries. I partner closely with executive leadership to build go-to-market and brand engagement frameworks that help organizations expand, improve campaign efficiency, and grow measurable business outcomes. In my current role at Studio86, I lead a 65+ member cross-functional team and oversee enterprise integrated marketing communications, CRM initiatives, and large multi-channel campaigns with budgets exceeding PKR 250M. I also shape executive client relationships—from strategic pitches to long-term business frameworks—ensuring world-class execution through data-driven marketing, analytics/BI, and automation-focused customer lifecycle management.…

Available to hire

I’m Muhammad Zeeshan, a strategic marketing and business growth leader based in Karachi, with 10+ years of experience driving brand strategy, customer acquisition, and digital transformation across banking, financial services, media, and creative industries. I partner closely with executive leadership to build go-to-market and brand engagement frameworks that help organizations expand, improve campaign efficiency, and grow measurable business outcomes.

In my current role at Studio86, I lead a 65+ member cross-functional team and oversee enterprise integrated marketing communications, CRM initiatives, and large multi-channel campaigns with budgets exceeding PKR 250M. I also shape executive client relationships—from strategic pitches to long-term business frameworks—ensuring world-class execution through data-driven marketing, analytics/BI, and automation-focused customer lifecycle management.

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Skills

Experience Level

Logo
Expert
WordPress
Expert
WooCommerce
Expert
Web Design
Expert
RankMath
Expert
Promo Video
Expert
Product Video
Expert
Portrait
Expert
Photo
Expert
Actor Showreel
Expert
HTML5
Expert
Facebook Ads
Expert
CRM
Expert
Corporate Video
Expert
Branding
Expert
App Design
Expert
Advert Design
Expert
Adobe Premiere Pro
Expert
Shopify
Expert
GA4
Expert
Google Ads
Expert
Power BI
Expert
LinkedIn
Intermediate
SEO
Intermediate
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Language

English
Advanced

Work Experience

Marketing Manager – Brand Strategy & Corporate Communications at Studio86
July 1, 2017 - Present
Partner with CEO and executive leadership to architect and execute strategic marketing, brand transformation, and customer engagement frameworks supporting international expansion. Spearheaded Studio86’s transformation into a premier 360° integrated marketing agency serving multinational enterprise clients across banking, automotive, FMCG, healthcare, technology, energy, and gaming. Lead a 65-member cross-functional team, overseeing end-to-end integrated marketing communications, digital transformation, and CRM/data-driven customer acquisition while strengthening long-term portfolio retention. Govern enterprise marketing investments and multi-channel campaigns with budgets exceeding PKR 250M, ensuring strong ROMI. Oversee concept-to-commercial delivery of major TVCs, digital video campaigns, and corporate documentary films, and manage executive client relationships including complex negotiations and strategic pitches.
Marketing Manager at studio86
January 1, 2016 - Present
Manager – International Marketing & Communication at Quadistic Media
June 1, 2015 - July 1, 2017
Managed an international marketing portfolio exceeding US$600,000 by optimizing resource allocation and digital campaign targeting to improve commercial output metrics. Directed an 8-member sales and marketing team, improving operational effectiveness through executive coaching, talent development, and disciplined execution. Drove significant agency revenue growth from PKR 32.2M to PKR 95.5M through integrated sales enablement and market expansion initiatives.
Assistant Manager – Marketing & Communication at Quadistic Media
November 1, 2013 - May 31, 2015
Supported international business development initiatives and strategic brand positioning programs to strengthen market presence. Coordinated cross-functional workflows and stakeholder engagements to ensure flawless execution of enterprise client deliverables. Used data insights to support targeted consumer promotions and account growth frameworks.

Education

MBA at Iqra University
September 1, 2021 - December 30, 2024
MBA at Iqra University
January 1, 2010 - January 1, 2012
B.Com at Karachi University
January 1, 2003 - January 1, 2007

Qualifications

Certified SEO and SMM
June 23, 2026 - August 23, 2026
Certified SEO & SMM Digital Marketing (National Vocational & Technical Training Commission program)
January 11, 2030 - September 14, 2026
Reuters Certified Photo Journalism
January 11, 2030 - September 14, 2026

Industry Experience

Gaming, Consumer Goods, Energy & Utilities, Healthcare, Media & Entertainment, Government, Financial Services, Software & Internet, Retail, Professional Services
    Cinematic Wedding Reel | Short-Form Social Media Edit

    A fast-paced yet emotional wedding reel created for social media, combining carefully selected candid moments, couple shots, celebrations and cinematic details. The edit focuses on storytelling, music synchronization, smooth pacing, cinematic color grading and engaging transitions designed to capture attention on Instagram and YouTube Shorts.

    Wedding Highlight Video Project

    A full wedding highlight film focused on emotional storytelling and cinematic presentation. The edit brings together couple moments, family interactions, celebrations and key wedding events into a cohesive visual story, supported by carefully selected music, natural audio, cinematic pacing, professional color grading and seamless transitions.

    AI-Generated UGC Video — Korean Skincare Campaign

    An AI-powered UGC-style video created for a Korean skincare brand, designed to look and feel like authentic, creator-shot content while being fully generated with AI tools. The project showcases product highlights, routine/testimonial-style delivery, and natural, relatable presentation aimed at an international audience.

    Scope included: script/concept development, AI-generated visuals and voice/presenter, product-focused storytelling, and final edit optimized for social media (vertical, short-form format). The goal was to deliver scroll-stopping, trust-building content that mirrors real UGC performance without a traditional live shoot.

    PUBG Mobile Paksitan DVC

    Produced and managed the overall execution of this video project, overseeing the production process from planning and coordination through to final delivery. My role involved coordinating the creative and production requirements, managing the workflow, ensuring smooth communication between the team and stakeholders, and keeping the project aligned with its creative objectives, timeline, and quality standards.

    I was responsible for bringing together the different elements required to successfully deliver the production while maintaining a professional visual and storytelling standard.