I am a highly motivated MSc candidate at SKEMA, specializing in International Marketing and Business Development, with hands-on experience in expanding into emerging markets and driving sales through tailored solutions. I enjoy turning market insights into actionable strategies and collaborative campaigns that resonate across cultures and industries. I thrive in cross-functional teams, excel at building brands and partnerships across Asia, Africa, and beyond, and am passionate about delivering measurable impact in fast-paced environments through creative problem-solving and data-driven decision making.

Zefei Xie

I am a highly motivated MSc candidate at SKEMA, specializing in International Marketing and Business Development, with hands-on experience in expanding into emerging markets and driving sales through tailored solutions. I enjoy turning market insights into actionable strategies and collaborative campaigns that resonate across cultures and industries. I thrive in cross-functional teams, excel at building brands and partnerships across Asia, Africa, and beyond, and am passionate about delivering measurable impact in fast-paced environments through creative problem-solving and data-driven decision making.

Available to hire

I am a highly motivated MSc candidate at SKEMA, specializing in International Marketing and Business Development, with hands-on experience in expanding into emerging markets and driving sales through tailored solutions. I enjoy turning market insights into actionable strategies and collaborative campaigns that resonate across cultures and industries.

I thrive in cross-functional teams, excel at building brands and partnerships across Asia, Africa, and beyond, and am passionate about delivering measurable impact in fast-paced environments through creative problem-solving and data-driven decision making.

See more

Language

English
Advanced
Spanish; Castilian
Beginner

Work Experience

International Business Development Specialist at Shanghai Hanshine Industry Co., Ltd.
March 1, 2025 - July 31, 2025
Spearheaded emerging markets expansion across 10+ countries (Vietnam/Nigeria/Uzbekistan), achieving $1.5M sales via customized solutions (e.g., anti-ultraviolet packaging for Africa); orchestrated O2O lead generation by optimizing Facebook/LinkedIn campaigns and 6 international exhibitions, converting 30+ clients with adaptive negotiation strategies; enabled sustainable infrastructure development by supplying 20+ Southeast Asian/African construction projects with durable packaging solutions, improving material efficiency by 30%.
Sales Intern at Xi’an NIO Sales and Services Co., Ltd.
July 1, 2023 - October 31, 2023
Explained brand and product features in showroom; collected 3,000+ potential client data. Created and summarized daily vehicle and sales data tables, and built a framework for data trends. Responsible for the construction and operation of 20+ reception and outreach activities; communicated with international users and promoted the company’s brand image.

Education

MSc in International Marketing and Business Development at SKEMA Business School
September 1, 2024 - December 31, 2026
Bachelor of Arts in Business English at Northwest University of Political Science and Law
September 1, 2020 - July 1, 2024

Qualifications

2-Year University Scholarship
June 1, 2021 - March 19, 2026
Outstanding Minister of School-level Organization
February 1, 2021 - March 19, 2026
The Third Prize in the 2022 “HEP” Cup National Business English Practice Contest (Northwest Region)
November 1, 2022 - March 19, 2026
Provincial Third Prize in Yixue Cup Business English Practice Competition (Northwest Region)
November 1, 2022 - March 19, 2026
SKEMA Excellent Student Scholarship
August 1, 2022 - March 19, 2026

Industry Experience

Manufacturing, Retail, Wholesale & Distribution, Transportation & Logistics, Professional Services