A growth strategist focused on applying strategic thinking and innovative approaches to drive sustainable business growth and scale operations. I specialize in bridging the gap between digital strategy, PR, and business development to build cohesive growth frameworks that enhance brand positioning and drive customer engagement. Over the past five years, I’ve worked on significant projects with global and local brands like Tommy Hilfiger, Valentino, Cairo Festival City, and Zanussi, delivering creative strategies that balance creativity with performance. Seeking to leverage extensive experience in growth strategy consulting and future leadership roles.…

Zeina Abdelrahman

A growth strategist focused on applying strategic thinking and innovative approaches to drive sustainable business growth and scale operations. I specialize in bridging the gap between digital strategy, PR, and business development to build cohesive growth frameworks that enhance brand positioning and drive customer engagement. Over the past five years, I’ve worked on significant projects with global and local brands like Tommy Hilfiger, Valentino, Cairo Festival City, and Zanussi, delivering creative strategies that balance creativity with performance. Seeking to leverage extensive experience in growth strategy consulting and future leadership roles.…

Available to hire

A growth strategist focused on applying strategic thinking and innovative approaches to drive sustainable business growth and scale operations. I specialize in bridging the gap between digital strategy, PR, and business development to build cohesive growth frameworks that enhance brand positioning and drive customer engagement. Over the past five years, I’ve worked on significant projects with global and local brands like Tommy Hilfiger, Valentino, Cairo Festival City, and Zanussi, delivering creative strategies that balance creativity with performance. Seeking to leverage extensive experience in growth strategy consulting and future leadership roles.

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Skills

Experience Level

Canva
Expert
SEO
Expert
Branding
Expert
Email Marketing
Expert
CRM
Expert
Copywriting
Expert
Adobe Illustrator
Expert
Adobe Photoshop
Expert
Brand Identity
Expert
Data Visualization
Expert
Adobe After Effects
Expert
Microsoft Excel
Expert
Adobe Premiere Pro
Expert
HubSpot
Intermediate
Logo
Intermediate
Social Media Design
Intermediate
Facebook Ads
Intermediate
GA4
Intermediate
Google Ads
Intermediate
Presentation Design
Intermediate
Power BI
Intermediate
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Language

English
Fluent
Arabic
Fluent

Work Experience

Senior Growth Executive at IM Holding
May 1, 2025 - Present
Leading digital growth strategy, focusing on market positioning and client acquisition. Conducted CRM platform research to enable scalability, automation, and performance tracking. Managed marketing and account teams across Marketing, SEO, Web, and HR. Defined KPIs to optimize marketing, SEO performance, and ROI.
Growth Strategist & Consultant at Independent / Freelance
February 1, 2026 - Present
Developed and executed PR and social strategy; growth consulting; CRM & automation; team leadership & development; expanded digital presence across SEO, web, and social channels; created press materials including press releases, bios, and media kits; led internship programs and client activation planning.
Account Executive at Flare PR
February 1, 2022 - March 31, 2023
Supported PR campaigns, media outreach, and client communications.
Freelance Growth Strategist & Consultant at Self-employed
February 1, 2026 - Present
Developed PR and social strategies; grew brand presence through integrated PR and social media strategies with creative campaign concepts, event themes and activations. Delivered growth consulting, including strategic growth plans and competitive analysis to strengthen brand presence. Researched and recommended CRM and automation tools to enable scalable growth and efficiency. Built and led cross-functional growth teams and optimized marketing processes.
Freelance Growth Strategist & Consultant
February 2, 2026 - Present
PR & Social Strategy: Develop integrated PR and social media strategies with creative campaign concepts, event themes & activations. Growth Consulting: Deliver strategic growth plans & competitive analysis to strengthen business presence. CRM & Automation: Research and recommend tools to support scalable growth and efficiency. Team Leadership & Development: Build and optimize marketing and growth teams.
Senior Growth Executive at IMHOLDING
May 1, 2025 - Present
Led digital growth strategy, focusing on market positioning and client acquisition. Conducted CRM platform research to enable scalability, automation, and performance tracking. Managed marketing and account teams across Marketing, SEO, Web, and HR. Defined and tracked KPIs to optimize marketing, SEO performance, and ROI. Key achievements included top Google My Business rankings and driving measurable growth across initiatives.
Freelance Growth Strategist & Consultant at Independent / Freelance
February 1, 2026 - Present
Developed and executed digital growth and marketing plans, including monthly content strategies, website revamp, and rebranding initiatives. Conducted market research and competitive analysis to identify opportunities and inform strategic decisions. Managed SEO performance by setting KPIs, tracking keywords, and providing actionable recommendations to improve organic visibility.

Education

Bachelor of Business Administration at ESLSCA University
September 1, 2019 - June 30, 2022
High School Diploma at American High School
January 11, 2030 - June 1, 2019
High School Diploma at American High School
January 11, 2030 - June 1, 2019
Bachelor of Business Administration at ESLSCA University
September 1, 2019 - June 1, 2022
High School Diploma at American High School
January 11, 2030 - June 1, 2019
Bachelor of Business Administration, Luxury Brand Management at ESLSCA University
September 1, 2019 - June 1, 2022

Qualifications

Email Marketing Certification
February 1, 2023 - April 27, 2026
HubSpot Email Marketing Certification
January 11, 2030 - April 27, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education
    paper Market Research & PR Ideas for a Rugs Brand

    I managed the PR and social media strategy for a rugs brand, where I conducted market research on both regional and international competitors, analyzing their positioning, strongest campaigns, and social presence. Based on these insights, I developed and presented PR recommendations, including campaign concepts, collaboration opportunities, and relevant interior design fairs for brand participation.