Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Zenia Khurshid, a results-driven Social Media and Brand Communications professional with 11+ years of experience across media, government, education, and publishing. I specialize in building multi-platform digital strategies, growing audiences, and turning brand narratives into measurable campaigns that align with business goals. I thrive in fast-paced, high-visibility environments and enjoy leading cross-functional teams—from creative to analytics—to deliver data-informed marketing that resonates with audiences and supports organizational objectives.…I’m Zenia Khurshid, a results-driven Social Media and Brand Communications professional with 11+ years of experience across media, government, education, and publishing. I specialize in building multi-platform digital strategies, growing audiences, and turning brand narratives into measurable campaigns that align with business goals. I thrive in fast-paced, high-visibility environments and enjoy leading cross-functional teams—from creative to analytics—to deliver data-informed marketing that resonates with audiences and supports organizational objectives.

Zenia Khurshid

Social Media Manager, Brand Strategist, Brand Designer, +2





I’m Zenia Khurshid, a results-driven Social Media and Brand Communications professional with 11+ years of experience across media, government, education, and publishing. I specialize in building multi-platform digital strategies, growing audiences, and turning brand narratives into measurable campaigns that align with business goals. I thrive in fast-paced, high-visibility environments and enjoy leading cross-functional teams—from creative to analytics—to deliver data-informed marketing that resonates with audiences and supports organizational objectives.…I’m Zenia Khurshid, a results-driven Social Media and Brand Communications professional with 11+ years of experience across media, government, education, and publishing. I specialize in building multi-platform digital strategies, growing audiences, and turning brand narratives into measurable campaigns that align with business goals. I thrive in fast-paced, high-visibility environments and enjoy leading cross-functional teams—from creative to analytics—to deliver data-informed marketing that resonates with audiences and supports organizational objectives.

Available to hire

I’m Zenia Khurshid, a results-driven Social Media and Brand Communications professional with 11+ years of experience across media, government, education, and publishing. I specialize in building multi-platform digital strategies, growing audiences, and turning brand narratives into measurable campaigns that align with business goals.

I thrive in fast-paced, high-visibility environments and enjoy leading cross-functional teams—from creative to analytics—to deliver data-informed marketing that resonates with audiences and supports organizational objectives.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Senior Manager, Brand & Communication at IILM University

June 1, 2024 - Present

Developed and executed a comprehensive digital and marketing strategy spanning social media, newsletters, branding, and event coverage; led an in-house creative team overseeing video production, graphic design, and content calendars; monitored platform analytics to inform decisions and optimize campaign performance.

Manager, Social Media at Outlook Group

September 1, 2023 - April 1, 2024

Led social media strategy for Outlook's digital platforms including Outlook Business & Money; conceptualized and launched the new digital vertical Outlook Matrix from ideation to execution; oversaw team operations, monthly analytics reporting, and live event coverage.

Social Media Consulting Editor (Contractual) at Feature Story News – Doordarshan (DD India)

August 1, 2023 - September 1, 2023

Collaborated on Doordarshan's Upgradation Project to revamp digital platforms; led digital coverage for the G20 2023 Summit across Doordarshan's social media channels; designed and delivered training sessions for the Doordarshan social media team.

Social Media Manager at GQ India, Condé Nast

March 1, 2022 - March 1, 2023

Oversaw all GQ India social media platforms, developing strategies to drive audience growth and engagement; coordinated editorial and brand campaigns with global Condé Nast teams; managed event coverage and produced monthly analytics reports for leadership review.

Social Media Manager at Mirror Now, Times Network

June 1, 2021 - March 1, 2022

Led the social media team in developing and executing platform growth strategies; managed live event coverage and monitored monthly performance metrics.

Social Media Manager at Ministry of Information & Broadcasting | BECIL & PIB

June 1, 2019 - April 1, 2021

Managed PIB's press release distribution and live streaming of government press conferences; created content, executed campaigns, and covered Ministry events across social media platforms; built BECIL's social media presence in coordination with the agency and the Ministry; contributed to the Ministry's fact-checking unit.

Social Media Executive at Times Now, Times Network

February 1, 2018 - May 1, 2019

Managed live-tweeting of breaking news and 2019 General Election coverage; oversaw graphics, video production, and live streams across all social media platforms; managed live social media sessions for primetime news anchors.

Social Media Strategist at Meraki Consulting

November 1, 2017 - January 1, 2018

Developed copy, visual concepts, and creative campaigns for multiple client brands across social platforms; coordinated between clients and designers to deliver on-brief, timely content.

Content & Marketing Manager at Half Baked Beans

July 1, 2016 - July 1, 2017

Created and managed social media content for client brands, including copywriting and campaign conceptualization; ensured seamless coordination between clients and design teams to meet deliverables.