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I'm Zhuxin Yao, a digital communications professional focused on marketing, branding, and data-driven storytelling. I design consumer-oriented content strategies, grow online communities, and translate testing insights into tangible improvements across landing pages, visuals, and campaigns. Currently pursuing a Master of Arts in Digital & Health Communication in Washington, D.C., I have led social media campaigns, built analytics dashboards, and collaborated cross-functionally to drive engagement and conversions for education and sustainability initiatives.…I'm Zhuxin Yao, a digital communications professional focused on marketing, branding, and data-driven storytelling. I design consumer-oriented content strategies, grow online communities, and translate testing insights into tangible improvements across landing pages, visuals, and campaigns. Currently pursuing a Master of Arts in Digital & Health Communication in Washington, D.C., I have led social media campaigns, built analytics dashboards, and collaborated cross-functionally to drive engagement and conversions for education and sustainability initiatives.

Zhuxin Yao

Content Creator, Social Media Manager, Copywriter, +2

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I'm Zhuxin Yao, a digital communications professional focused on marketing, branding, and data-driven storytelling. I design consumer-oriented content strategies, grow online communities, and translate testing insights into tangible improvements across landing pages, visuals, and campaigns. Currently pursuing a Master of Arts in Digital & Health Communication in Washington, D.C., I have led social media campaigns, built analytics dashboards, and collaborated cross-functionally to drive engagement and conversions for education and sustainability initiatives.…I'm Zhuxin Yao, a digital communications professional focused on marketing, branding, and data-driven storytelling. I design consumer-oriented content strategies, grow online communities, and translate testing insights into tangible improvements across landing pages, visuals, and campaigns. Currently pursuing a Master of Arts in Digital & Health Communication in Washington, D.C., I have led social media campaigns, built analytics dashboards, and collaborated cross-functionally to drive engagement and conversions for education and sustainability initiatives.

Available to hire

I’m Zhuxin Yao, a digital communications professional focused on marketing, branding, and data-driven storytelling. I design consumer-oriented content strategies, grow online communities, and translate testing insights into tangible improvements across landing pages, visuals, and campaigns.

Currently pursuing a Master of Arts in Digital & Health Communication in Washington, D.C., I have led social media campaigns, built analytics dashboards, and collaborated cross-functionally to drive engagement and conversions for education and sustainability initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Chinese

Fluent

English

Advanced

Work Experience

Digital Marketing Intern at Netease

February 1, 2024 - July 1, 2024

Led Rednote operations for Youdao Fine Books; crafted a consumer-oriented content and branding strategy, and managed online communities with standardized SOPs that cut response time by 20% and boosted engagement by 25%. Built Tableau dashboards to track growth, engagement, conversion and retention, enabling data-driven optimizations that raised active users/leads by 10%. Analyzed trending topics and top-performing competitor content to refine brand positioning; produced and published articles using Qianfan tools on Rednote, achieving 600,000+ monthly reads. Collaborated with design and data science teams on A/B testing for landing pages and visuals, translating insights into optimizations that contributed to roughly RMB 200,000 in monthly social commerce revenue.

Social Media Intern at EarthDay.org

October 1, 2025 - Present

Designed and published 10+ social posts (Instagram & Facebook) supporting environmental advocacy; handled visual design (Photoshop), copywriting, and distribution; generated 85K+ views, including a top post with 29K views and an 18% engagement increase. Developed campaigns for the Canopy Tree Project and Earth Day 2026, driving cross-team alignment and a 24% rise in website views with a 16% lift in CTR. Conducted market research on social trends; designed 5 in-depth interviews and 100+ surveys, analyzed data with SPSS, and compiled leadership-ready insights. Managed cross-channel digital assets across YouTube and Instagram; implemented sprint-based planning to coordinate calendars by platform, boosting workflow efficiency by 15%.

Ad Operations Intern at UK Thames Education Ltd.

January 1, 2023 - May 1, 2023

Executed targeted paid campaigns on Rednote and WeChat aimed at high-net-worth international education prospects, generating 70+ qualified consultation leads with a 12% conversion rate. Conducted targeted outreach to 5 partner universities, establishing collaborations that expanded recruitment channels and supported enrollment conversion efforts. Supported offline recruitment campaigns and table-pitch initiatives, generating 150+ qualified student inquiries through education fairs and partner events.