Paolo Minola

I’m Paolo Minola, an Italian designer born and raised in Milan. After graduating from Politecnico di Milano in 2002 I started to work as an industrial designer at Pasqui & Pasini Associates, and later I worked on architectural and interior design projects in Italy, Russia and China. I have designed products, street furniture, exhibits, graphics, commercial and hospitality projects for clients such as Nike, Wieden+Kennedy, Victorinox, Unopiù, HNA Group and Li & Fung Group. Since 2011 I have worked as a design consultant carrying out projects for retailers such as John Lewis and JCPenney and for brands Jonathan Adler and Villeroy & Boch.

I work across furniture, lighting and accessories, including branding and corporate identity. I coordinate with local suppliers and teams, often in Milan and Shanghai, to bring concepts to life. My experience covers residential and hospitality interiors, retail environments and public spaces, as well as product packaging and editorial graphics.