The homepage hero section is often the most critical area of a website—it shapes the first impression and strongly influences whether users continue exploring or leave. In the case of MedicalRite, the existing hero section was visually clean but lacked persuasive elements that could guide users toward taking action. The layout relied on a standard structure consisting of a headline, image, and a single call-to-action, which limited its ability to capture different user intents and drive engagement.

This project focuses on redesigning the hero section with a Conversion Rate Optimization (CRO) approach. The objective was not only to improve the visual presentation but also to transform the hero section into a strategic conversion layer that encourages interaction, builds trust, and highlights key promotional opportunities above the fold.

Through improvements in visual hierarchy, multi-entry conversion paths, promotional visibility, and trust signals, the redesigned hero section aims to reduce cognitive friction and help users quickly understand the value offered by the platform. Supporting homepage sections were also adjusted to maintain consistency with the new conversion-focused structure.

After 90 days of A/B testing, the redesign delivered measurable results, including increased engagement, higher click-through rates on hero CTAs, improved session duration, and a significant growth in revenue per visitor—demonstrating how strategic design decisions can directly impact business performance.

Behance Study Case Link:

Central Connect is a smart application designed to manage and optimize various aspects of life within the Central Group area using cutting-edge technology. It incorporates smart concepts to enhance the quality of life, efficiency, and convenience for its residents.

Dribbble Link Showcase: https://www.twine.net/signin

Holla Peeps!

Let me introduce the new landing page exploration for Sentosa Perdana School.

Sentosa Perdana School is a National Plus institution that combines academic education with character building. Created an educational environment that emphasizes character development and ethics, fostering a well-rounded learning experience for the students.

Dribbble Link Showcase: https://www.twine.net/signin

Showcasing new Landing Page design for Englishnesia.

Guided by the client’s vision, we started on a journey to craft a digital experience that resonated with the essence of Englishnesia ID. Embracing the concept of design repetition, we wove a tapestry of coherence and consistency throughout the interface.

Dribbble Showcase Link: https://www.twine.net/signin

I want to present to you Athan: Prayer Times & Al-Quran showcase. This redesign project aims to enhance the user experience and interface of the Athan app, addressing identified pain points and leveraging user-centric design principles.

Armed with insights from several reference and some client requests, the redesign process started with simplified navigation, clean interface design, and accessibility improvements.

Figma File Preview :
https://www.twine.net/signin

KenoRide is an online ride-hailing platform that I redesigned to enhance usability and create a more cohesive visual identity. The project focused on simplifying the ride-ordering flow, improving visual hierarchy, and adding new features like multiple stops, favorites, and an updated chat interface. The result is a cleaner, more intuitive, and user-centered experience that reflects the brand’s modern and reliable image.

You can check the results in link below:
<https://www.twine.net/signin