Only Curls x Boots Gift Sets
Zoë Williams
Published
0
Good curls. Great gifts.
A gift collection created exclusively for Boots, turning Only Curls’ curl-care favourites into feel-good gifts, with playful kit names, punchy pinks, fresh aqua and a flash of gold foil.
From naming the kits and writing the copy to designing the packaging, I developed a cohesive story across the collection. Art direction and photography brought the range to life, and final production artwork carried every detail through to print.
Role: Design · Art direction · Photography direction · Copywriting · Kit naming · Production artwork