Miller Harris Scherzo Extrait: A Study in Intensity
Zoë Williams
Published
A campaign that translates Scherzo Extrait’s heightened concentration into a visual study of floral power. Rose, peony and tangerine are shown in states of bloom, saturation, pressure and amplification, revealing how delicate notes become richer, warmer and more enduring.
Deep wine-toned colour, tactile liquids and expressive movement create a world that feels feminine but never fragile: beauty formed under pressure, where intensity is refined into opulence.
Deliverables: Creative direction and campaign concept · Art direction for hero stills and a 20-second campaign film · Website assets (desktop and mobile) · Social teasers and supporting stills · Launch copy direction · Visual merchandising for windows and lightboxes · Experiential event concept