Miller Harris Tea Extrait Launch
Zoë Williams
Published
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Tea Extrait is Miller Harris’s most concentrated fragrance format: a richer, slower, more considered version of their iconic Tea fragrance. The campaign concept treated the extrait as a subject of study, something to be examined, distilled and observed under the lens. Science meets art meets nature.
Visually, the world was built around the act of infusion: the slow pour, the suspended bubble, the bruised botanical, the dark liquid that could be tea or fragrance or both. Every shot was conceived as a precise still life, every element holding equal weight. Nothing decorative, everything intentional.
Role: Creative concept · Art direction · Campaign strategy · Visual merchandising design · AI-assisted imagery