Lola: Brand World for Female Wellness Tech
Zoë Williams
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Female wellness tech had a problem. Products built to help women rest and recover looked like they’d been designed for a gym locker room: cold, clinical, masculine.
Lola needed a brand world to match its ambition: tech that looks like beauty, feels like self-care and works like wellness. Soft on the outside, powerful on the inside.
I built the complete creative foundation, from brand identity and tone of voice through to NPD direction and campaign concepting, creating a world for the woman who values both design and downtime.
Role: Creative strategy · Brand identity · Tone of voice · Copywriting · Campaign concepting · Art direction · Packaging · NPD creative direction