Bloom & Wild: Building the In-House Creative Studio
Zoë Williams
Published
Over five years I led and built Bloom & Wild’s creative identity, creative team and in-house design studio, seeing the business through multiple phases of growth, including expansion into five territories, and adapting the look and feel as it scaled.
Key responsibilities included creative direction, ATL and BTL campaign creation and oversight, retail and experiential design, digital design (email, CRM, paid social), packaging, team leadership, scaling the team and creative operations. Brand identity work was co-created with The Or and Mother Design.
Highlights: Email and CRM design · Printed press wrap for Stylist magazine launching plant gifts · Art direction and floral design for the self-gift subscription · Packaging design
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