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Marketing MSc candidate with a strong foundation in marketing analytics, digital marketing strategy, and quantitative methods. I’m passionate about using data to improve campaign performance and build sustainable, customer-focused brand strategies. Recent internship experience in sales and marketing includes running Google Ads and SEO-informed keyword campaigns, delivering paid social A/B tests, and supporting market entry research. I’m eager to apply my analytics skills, bilingual communication, and creative content planning to measurable marketing outcomes.…Marketing MSc candidate with a strong foundation in marketing analytics, digital marketing strategy, and quantitative methods. I’m passionate about using data to improve campaign performance and build sustainable, customer-focused brand strategies. Recent internship experience in sales and marketing includes running Google Ads and SEO-informed keyword campaigns, delivering paid social A/B tests, and supporting market entry research. I’m eager to apply my analytics skills, bilingual communication, and creative content planning to measurable marketing outcomes.

Jou-Chen (Zoe) Lin

Digital Marketer, Marketing Analyst, Performance Marketer, +2

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Marketing MSc candidate with a strong foundation in marketing analytics, digital marketing strategy, and quantitative methods. I’m passionate about using data to improve campaign performance and build sustainable, customer-focused brand strategies. Recent internship experience in sales and marketing includes running Google Ads and SEO-informed keyword campaigns, delivering paid social A/B tests, and supporting market entry research. I’m eager to apply my analytics skills, bilingual communication, and creative content planning to measurable marketing outcomes.…Marketing MSc candidate with a strong foundation in marketing analytics, digital marketing strategy, and quantitative methods. I’m passionate about using data to improve campaign performance and build sustainable, customer-focused brand strategies. Recent internship experience in sales and marketing includes running Google Ads and SEO-informed keyword campaigns, delivering paid social A/B tests, and supporting market entry research. I’m eager to apply my analytics skills, bilingual communication, and creative content planning to measurable marketing outcomes.

Available to hire

Marketing MSc candidate with a strong foundation in marketing analytics, digital marketing strategy, and quantitative methods. I’m passionate about using data to improve campaign performance and build sustainable, customer-focused brand strategies.

Recent internship experience in sales and marketing includes running Google Ads and SEO-informed keyword campaigns, delivering paid social A/B tests, and supporting market entry research. I’m eager to apply my analytics skills, bilingual communication, and creative content planning to measurable marketing outcomes.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Spanish; Castilian

Beginner

Work Experience

Summer Intern, Sales and Marketing Department at London School of Business

June 1, 2024 - August 31, 2024

Executed a basic Google Search campaign setup using keyword research and SEO principles, generating ~200 weekly impressions while monitoring CTR and engagement via Google Ads. Implemented paid social A/B testing across Instagram and Facebook using 15+ creatives, contributing to ~20% increase in weekly engagement. Conducted market and competitor analysis to support China market entry strategy, identifying 3–4 key competitors and positioning insights. Planned and maintained a cross-platform content calendar across four digital channels to ensure posting consistency.

Summer Intern, Marketing & Communication Department at Kaohsiung Marriott Hotel

May 1, 2023 - June 30, 2023

Developed social media campaign execution and bilingual content for hospitality promotions targeting approximately 5,000 online users. Analyzed hospitality digital marketing strategies and summarized content performance insights for internal presentations to support improved campaign planning and reporting.